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Merlin Entertainments · 1 day ago

Senior Marketing Manager

Orlando, FL

Full-time

Hybrid

Mid, Senior Level

3+ years exp

Merlin Entertainments is seeking a Senior Marketing Manager for their Florida Attractions to lead innovative, data-driven marketing campaigns. The role involves collaborating with regional and global teams to execute strategies that drive demand and enhance guest experiences while maximizing ROI.

Digital EntertainmentLeisureMedia and EntertainmentTourism

Responsibilities

Lead the planning, development, and execution of compelling, integrated marketing campaigns aligned to the cluster marketing strategy and annual plan

Deliver engaging experiences that inspire target audiences and achieve customer, brand, and commercial objectives

Execute marketing campaigns across digital, social, traditional, and experiential channels in close partnership with specialist teams

Coordinate with internal stakeholders and agencies to ensure campaigns are delivered on time, within budget, and to a high standard

Oversee and support the creation of marketing assets and collateral across all channels

Collaborate with cluster peers, operational leaders, and senior marketing leadership to develop and deliver effective cluster marketing plans

Adapt global marketing initiatives to ensure local relevance, leveraging regional frameworks and best-practice approaches

Partner closely with the Brand team to ensure alignment with brand strategy, frameworks, and consistent brand messaging

Drive cross-functional collaboration within a matrix environment, building strong partnerships across the organization and with external agencies

Place customer insight at the center of marketing plans by leveraging data, market trends, and competitive analysis

Monitor performance, manage budgets, and provide regular reporting and insights to leadership, making data-driven recommendations for continuous improvement

Provide clear leadership, coaching, and development for a team of four direct reports, fostering high performance, accountability, and collaboration

Qualification

Integrated marketing campaignsData-driven marketingStakeholder managementDigital marketingTeam leadershipAnalytical abilitiesCustomer-first approachCommunicationCollaboration skills

Required

3+ years of experience in marketing roles, ideally within entertainment, hospitality, tourism, or retail sectors

Excellent verbal and written communication skills

Experience in developing and executing integrated marketing campaigns

Experience collaborating with different teams, and balancing priorities

Good analytical abilities, using data-driven insights to inform marketing strategies

Excellent stakeholder management

Support in the management of marketing budgets, demonstrating marketing ROI. Some commercial understanding in particular the role marketing plays in business performance

A passion for the entertainment and tourism industry, with a customer-first approach to marketing

Demonstrated success leading, coaching, and developing teams, with experience managing multiple direct reports