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Strategic Media Services, Inc · 3 days ago

Media Buyer

Arlington, VA

Full-time

Onsite

New Grad, Entry Level

$55K/yr - $65K/yr

Strategic Media Services (SMS) is a leading media buying agency specializing in political and issue advocacy media. They are seeking a Digital Media Buyer to join their team, responsible for the conception and execution of media plans across digital and linear platforms, while collaborating with the media team to optimize campaign performance and analyze results.

AdvertisingAnalyticsProfessional Services

Responsibilities

Work well with a team of buyers to find the voters across all platforms including linear and digital media

Synthesize digital media research, reports and trends to inform and create compelling media POVs and recommendations based on target audiences and client goals

Assist buying team with day-to-day media buying needs, including delivering creative specs to vendors, facilitating payment to vendors, etc

Monitor campaign performance, optimize to achieve objectives, and analyze and report results

Execute and optimizes paid social media ad campaigns on platforms including Meta, YouTube and X

Develop relationships with media vendors, understand the unique services/offerings of each, evaluate proposals, and negotiate contracts

Educate internal teams (creative, account, production and media) on digital media advertising strategies, tactics, trends and best practices

Qualification

Digital media buyingLinear media buyingCampaign performance analysisMicrosoft OfficeSocial media advertisingAnalytical thinkingOrganizational skillsTeam collaboration

Required

Bachelor's degree

A readiness to grow quickly, learn new skills, think big, and be a part of a small team

Organized and analytical thinker with experience working with Microsoft Office

Ideal candidates will have experience buying digital and linear media; managing cross-platform digital advertising programs, utilizing various assets including display, video, and text