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Food Lion · 5 days ago

Shop & Earn Loyalty Specialist

Salisbury, NC

Full-time

Onsite

Entry, Mid Level

2+ years exp

Food Lion is seeking a Shop & Earn Loyalty Specialist to execute strategies for customer loyalty programs. The role involves managing campaign elements, overseeing creative submissions, and ensuring alignment across various departments to enhance customer experience.

Retail

Hiring Manager

Kristen Corrigan

Responsibilities

Responsible for the execution elements of the strategy for Shop & Earn and other MVP customer loyalty programs

Implements campaign program elements and submits briefs for creative development of all self-funded loyalty multi-channel targeted/personalized campaigns

Execution of segmentation specific Customer Loyalty campaign initiatives with alignment of strategy from campaign development manager

Serves as key liaison between internal departments and external execution channel partners to ensure all project requirements are met and executed according to the established timelines

Shared Responsibility of Email channel creative and tactical execution with Campaign Development manager

Oversee the development and execution of Loyalty personalization campaigns and Shop & Earn, including offer management and communication, behavior-based personalization, and review of performance analysis

Lead the relationship between external agencies (Email, SMS, in-store Kiosk, Direct Mail, Catalina, E-commerce) for execution of loyalty programs through all channels and ensure consistent branding and messaging

Interact and drive alignment with other banners, channel leaders, operations, merchandising, marketing, consumer relations, IT, and ADUSA teams to execute and deliver a premier customer experience across our brand network

Oversee creative submission and approval and proofing/testing of monthly and weekly email initiatives to ensure deliverables meet strategy, banner goals, and KPIs

Manage invoices and balance a $90M+ coupon and production budget, contract accruals and invoicing with regards to agencies and third-party vendors, including budget forecast/planning and strategic planning of budget

Partner with Retail Training and Operations to implement Shop & Earn and support executional excellence at store associate level

Utilize consumer insights and DiPLA to ensure customer value growth to drive engagement, retention and grow customer visit frequency and basket size to match ROI and budget targets, and continuously refine campaigns

Monitor competitor events and Loyalty programs and execute campaigns in order to retain customers and mitigate sales loss

Qualification

Business data analysisCampaign managementBudget managementProject managementMarketing knowledgeRetail food industry knowledgeCreative brief writingFinancial planningMicrosoft Office proficiencyNegotiation skillsCustomer focusCross-functional leadership

Required

Bachelor's Degree in Marketing or related field

2- 3 years business data analysis

Preferred

Strategic and creative brief writing experience

Working knowledge of retail food industry, store operations and marketing

Understanding of retail food industry and loyalty programs that garner increased brand strength and positioning

Practical experience in the development and implementation of new campaigns - strong ability to communicate ideas to management team

Knowledge of the marketplace, the ability to think strategically, strong business acumen, and marketing promotions such as one to one direct marketing promotions is highly preferred

Experience with financial planning and budgeting

Ability to professionally perform multimedia sales presentations

Campaign and Project management skills

Negotiation skills