Westminster-Canterbury of the Blue Ridge · 1 day ago
Communications Manager
Charlottesville, VA
Full-time
Onsite
Senior Level
5+ years expWestminster-Canterbury of the Blue Ridge is seeking a Communications Manager to develop and execute strategic communication initiatives that enhance the community's reputation and engagement. The role involves overseeing internal communication strategies and managing emergency communication protocols while fostering strong relationships with residents, families, donors, and staff.
Assisted LivingCommunitiesElder CareNursing and Residential CareResidential
Responsibilities
Develop and implement a comprehensive communication plan aligned with organizational goals
Maintain brand integrity across all platforms, ensuring messaging reflects the community’s upscale positioning and values
Write, edit, and oversee production of newsletters, press releases, social media posts, and website content
Create compelling stories that highlight resident experiences, community events, and donor impact
Manage social media channels and website updates to ensure timely, engaging content
Develop and maintain internal communication tools for staff and residents, including intranet updates, bulletins, and announcements
Collaborate with development and marketing teams on donor events, resident programs, and community outreach initiatives
Qualification
Required
Ability to handle information of a highly confidential nature
Ability to align communication efforts with long-term organizational goals
Exceptional writing, editing, and storytelling skills with attention to detail
Critical thinking and problem-solving skills
Strong organizational skills and ability to manage multiple projects in a fast-paced environment
Professional demeanor and ability to interact with diverse audiences, including seniors, families, donors, and staff
Bachelor's degree in Communications, Marketing, Public Relations, or related field
5+ years of experience in communications or public relations
Proficiency in digital marketing tools, social media platforms, and content management systems
Experience with donor communications and fundraising campaigns
Familiarity with life care or senior living industry trends
Knowledge of emergency communication best practices and crisis management protocols
Preferred
Graphic design and video editing skills a plus
Benefits
Paid Time Off package
Education Program to offer financial assistance with education costs
Retirement Savings Plan with a company match
Paid Holidays
Free gym and pool access
Free parking
Medical, Dental, and Vision Benefits
Company
Westminster-Canterbury of the Blue Ridge
Westminster-Canterbury of the Blue Ridge is a non-profit retirement community providing assisted living services for seniors.
201-500 employees
Funding
Current Stage
Growth StageLeadership Team
gary selmeczi
President and CEO
Company data provided by crunchbase