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Enthusiast Auto Holdings · 1 day ago

Marketing Planner

Wadsworth, OH

Full-time

Onsite

Mid Level

3+ years exp

Enthusiast Auto Holdings (EAH) is a highly successful e-commerce company in the automotive aftermarket parts industry. EAH is seeking a Strategic Marketing Planner to develop and execute a proactive marketing and promotional calendar aimed at meeting and exceeding sales and margin targets across its various banners.

AutomotiveMechanical Engineering

Responsibilities

Ownership of the planning process for 2-3 assigned banners; including creation of a marketing calendar, forecasting demand, building project tickets, tracking results, and communicating with banner leadership with the ultimate goal to deliver revenue and margin growth against targets

Plan a marketing calendar across assigned EAH banners. Marketing calendar will include major promotions (Black Friday, Cyber Monday, Spring Peak) as well as seasonal themes (Father’s Day; Show Season, etc.) and flash sales and other events as needed to allow us to meet/exceed budget targets. High-level plans should be established up to 6 months in advance to allow adequate time to buy inventory for those events

Work directly with the leadership team across banner companies to better understand their current marketing cadence (brands they talk about; special events, sales, other promotions, etc.) and use a structured approach to planning that can best align with cross-banner vendor promotions

Forecast demand from marketing activities to provide guidance to sourcing and purchasing teams on upcoming inventory buys

Collaborate with the marketing team to develop and execute website, digital, and social marketing initiatives

Manage project tickets for design projects, prioritize and track deadlines, and communicate with stakeholders regarding project progress

Work with Sourcing and Product teams to manage vendor outreach as needed for promotional support. Ensure that all promotional details are captured and fully communicated across banner teams

Leverage business intelligence and site analytics to identify opportunities to grow our businesses (emphasize what works, minimize/change what doesn’t)

Create and implement tailored marketing plans for new products and campaigns based on individual requirements

Create contingency plans so that if we are off-course, we can utilize back-up levers to drive growth

Review real-time analytics to determine if we need to change tactics to allow us to hit budget targets

Manage queue and execution on special marketing projects (car giveaways; sweepstakes; social giveaways). Partner with other teams within the organization to ensure expectations are clearly communicated and met

Qualification

Digital MarketingAnalytical SkillsProject ManagementExcelGoogle SheetsAutomotive KnowledgeCommunication SkillsOrganizational SkillsCollaboration

Required

Automotive Enthusiast! Passionate and knowledgeable in the automotive space

A minimum of 3-5 years digital experience, particularly with, but not limited to, web, social, and emerging technologies

Strong analytical skills. Able to review metrics to determine what's happening in the business; identify root causes, and come up with and execute on a plan of action to correct any shortfalls

Highly organized. Able to manage and prioritize multiple projects simultaneously

Excellent interpersonal and communication skills and uber-collaborative

Proficient in Excel & Google Sheets

Bachelor's Degree in marketing, merchandising, statistics, management, communications, or other related fields