Joon Loloi ยท 3 days ago
Associate Manager, Paid Social
United States
Full-time
Remote
Mid Level
3+ years expJoon Loloi is an e-commerce retail destination specializing in home furnishings. The Associate Manager, Paid Social will be responsible for managing and scaling paid social campaigns across various platforms, developing audience strategies, and collaborating with creative teams to drive growth through social media.
E-CommerceFurnitureHome DecorLightingManufacturing
Responsibilities
Own and scale paid campaigns across social platforms including Meta, TikTok, Pinterest, and YouTube (with potential for more)
Develop creative, demographic and audience strategies that align with brand initiatives, tailored by customer stage (in-market, consideration, retention) and audience type
Allocate budget efficiently across platforms, objectives, and audiences to drive performance at each stage of the customer journey
Build, monitor, and optimize campaigns to ensure performance targets are met
Analyze creative performance and share results and insights with cross-functional stakeholders
Own briefing process for all social creative that strategically builds off new concepts and iterates on top performers
Work closely with design and copy teams to develop compelling ad creatives, messaging, and formats
Partner with influencer marketing team to ideate paid focused influencer campaigns as well as source UGC and branded content for use in ads
Identify emerging platforms and strategies to test and scale
Continuously test and evaluate performance strategies to improve with a focus on incrementality
Partner with measurement and analytics teams to ensure accurate reporting
Act as a key stakeholder in defining and testing incrementality, attribution and measurement frameworks for social
Qualification
Required
3+ years of hands-on experience managing paid social campaigns (Meta, Pinterest, YouTube) with proven expertise of platforms
Strong understanding of funnel-based marketing and performance KPIs
Experience working with creative teams and giving actionable feedback on ad performance
Familiarity measurement frameworks and Meta reporting tools
Strong communication and project management skills
Benefits
Health, dental, and vision benefits
Paid parental leave
401(k) with employer match
A culture of meritocracy that fosters ongoing growth opportunities
Company
Joon Loloi
Joon Loloi designs, manufactures, and supplies furniture, rugs, lighting, and home decor products.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase