BetterHelp · 1 day ago
Associate Partnerships Marketing Manager
United States
Full-time
Remote
Entry, Mid Level
$70K/yr - $90K/yr
1+ years expBetterHelp is the world’s largest online therapy service, committed to making mental health care more accessible. The Associate Partnerships Marketing Manager will strengthen relationships with affiliate and strategic partners, manage existing partnerships, and drive user acquisition through effective marketing strategies.
Health CareHealth DiagnosticsInternetMental HealthTherapeuticsWellness
Responsibilities
Manage and grow a portfolio of existing partners, identifying opportunities to deepen relationships and maximize revenue potential
Track partner performance across key KPIs and collaborate on marketing optimizations to foster mutual success
Support the setup and ongoing management of BetterHelp’s partnership account on Impact.com, including helping migrate existing partners, ensuring accurate tracking, and supporting a smooth transition
Conduct full-funnel analysis of partner campaigns, including acquisition costs, ROAS, and overall performance insights
Prepare and deliver regular performance reports and recommendations to internal teams and external partners
Negotiate affiliate CPAs, budgets, and campaign terms to ensure efficient spend and high ROI
Maintain strong, proactive communication with partners through ongoing check-ins, strategy alignment, and issue resolution
Actively support the development and ongoing refresh of affiliate creative assets to drive partner performance and alignment with brand guidelines
Support the development of new partnership opportunities with creative ideas, test strategies, and cross-channel initiatives
Collaborate cross-functionally with Marketing, Creative, Data, Product, and Legal/Compliance to launch campaigns and ensure seamless execution
Qualification
Required
1-3 years of experience in affiliate marketing or partnerships marketing
Self-starter with the ability to work independently within a set of clearly established goals and targets
Strong relationship-building and communication skills, with the ability to manage a high-volume of external stakeholders
Ability to interpret performance metrics (CPA/CAC, LTV, ROAS, ROI, etc.) and make data-informed decisions
Creative problem-solving skills with comfort bringing new ideas, tests, or optimization strategies to partners
Experience working in a cross-functional, collaborative environment (Marketing, Creative, Data, Product, and Legal/Compliance teams)
Comfortable working in a fast-paced startup culture with the ability to adapt/shift priorities quickly and balance multiple projects
Preferred
Familiarity with affiliate networks preferred
Benefits
Remote work with regular in-person bonding experiences sponsored by the company
Competitive compensation
Holistic perks program (including free therapy, employee wellness, and more)
Excellent health, dental, and vision coverage
401k benefits with employer matching contribution
The chance to build something that changes lives – and that people love
Any piece of hardware or software that will make you happy and productive
An awesome community of co-workers
Company
BetterHelp
BetterHelp is an online counseling platform that connects its members to licensed therapists.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2015-01-01Acquired
Leadership Team
Jan Belke
Country Manager | DACH
Recent News
Behavioral Health Business
2026-01-16
Home Health Care News
2025-11-18
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