Roundtable Learning ยท 1 week ago
Demand Generation Specialist
Chagrin Falls, OH
Full-time
Hybrid
Mid Level
$70K/yr - $85K/yr
4+ years expRoundtable Learning creates custom VR/AR and immersive training solutions for Fortune 500 organizations. They are seeking a Demand Generation Specialist to execute lead generation campaigns, manage HubSpot operations, and analyze performance metrics to drive revenue.
E-LearningEducation
Responsibilities
Partner with Marketing Manager to develop and execute integrated demand gen campaigns
Build and launch campaigns across email, paid ads, landing pages, and nurture workflows
Coordinate with our Marketing Coordinator, Video Specialist, and SEO Consultant to deploy content
Create high-converting landing pages, forms, and email sequences in HubSpot
A/B test everything and continuously optimize performance
Serve as the HubSpot expert for marketing and sales teams
Build and optimize lead scoring, routing, and lifecycle stages
Create sophisticated automation and behavior-triggered workflows
Maintain database hygiene and ensure data quality
Manage integrations with ad platforms (Google Ads, LinkedIn Ads, YouTube Ads)
Set up proper tracking, attribution, and compliance (GDPR, CAN-SPAM)
Own demand gen KPIs: MQLs, SQLs, conversion rates, pipeline contribution, CAC, ROI
Build dashboards that show marketing's revenue impact
Analyze what's working, what's not, and make data-driven recommendations
Report campaign performance to leadership with clear insights
Qualification
Required
4-6 years of B2B demand generation and HubSpot experience
Deep knowledge of both HubSpot Marketing Hub and Sales Hub
Proven track record generating MQLs, SQLs, and marketing-attributed pipeline
Experience building lead scoring, routing, automation, and workflows from scratch
Strong analytical skills with experience in attribution and ROI analysis
Comfortable with ad platforms (Google Ads, LinkedIn Campaign Manager)
Strategic AND tactical - You can develop campaign strategy and also build the workflows
Self-starter - You identify problems and solve them without waiting to be told
Systems thinker - You build things that scale, not one-off Band-Aids
Data-driven - You make decisions based on metrics, not gut feel alone
Collaborative - You work well with both creative and technical teammates
Realistic - You know small business means wearing multiple hats and you're energized by that
Preferred
HubSpot certifications (Marketing Hub, Sales Hub, or Revenue Operations)
Experience in B2B SaaS or corporate training industries
Background in marketing operations or RevOps
Benefits
Health, dental, vision, 401(k) match, PTO and more
401(k)
401(k) matching
Dental insurance
Health insurance
Health savings account
Life insurance
Paid time off
Parental leave
Professional development assistance
Vision insurance
Company
Roundtable Learning
Roundtable Learning provides strategic, innovative learning experiences to engage and transform corporate workforces.
51-200 employees
Funding
Current Stage
Growth StageRecent News
GlobeNewswire News Room
2024-12-05
Company data provided by crunchbase