Apply on Employer Site

Deerfield Group · 2 days ago

Senior Leader - Media Platforms

Conshohocken, PA

Full-time

Onsite

Senior Level, Lead/Staff

8+ years exp

Deerfield Group is a marketing and communications partner specializing in healthcare. They are seeking an experienced leader for their Media Platforms team to oversee the integration of digital and programmatic media technologies into client campaigns while driving measurable results.

Marketing & Advertising

Hiring Manager

Jennifer Kessler

Responsibilities

Define and oversee the agency's strategy for leveraging digital and programmatic media platforms (e.g., Deep Intent, DV360, Google Ads, The Trade Desk, and social ad managers)

Identify and implement emerging technologies and tools that optimize the planning, execution, and tracking of omnichannel healthcare marketing campaigns

Serve as the subject matter expert on ad tech platforms and industry trends, ensuring the agency remains on the cutting edge of digital advertising innovation

Collaborate with leadership to align platform strategies with client business objectives, audience needs, and marketing goals

Guide the execution of media strategies by ensuring proper platform setup, configuration, audience targeting, and measurement frameworks

Oversee campaign optimization on programmatic, paid search, paid social, and other media channels to achieve client KPIs such as engagement, lead generation, or conversions

Troubleshoot technical issues on media platforms and provide actionable solutions to ensure campaigns run smoothly

Monitor campaign performance metrics and train teams on how to effectively use platforms to analyze and optimize campaign results

Lead, mentor, and train a team of media buyers, analysts, and strategists to maximize the effective use of media platforms

Foster a culture of continuous learning by hosting training sessions, coaching team members, and providing hands-on support with new and existing tools

Oversee and optimize the team's workflow and platform usage to enhance productivity, reduce inefficiencies, and ensure compliance with healthcare marketing standards

Manage key vendor relationships with platform providers, such as ad tech partners, demand-side platforms (DSPs), and data providers

Negotiate platform contracts and service agreements to ensure cost efficiency and access to cutting-edge tools

Ensure all media efforts remain compliant with healthcare industry regulations (e.g., FDA, OPDP, HIPAA) and informed by specific needs of healthcare professionals (HCPs) and patient-targeted campaigns

Qualification

Digital media expertiseProgrammatic platformsHealthcare advertising complianceAudience targetingCampaign optimizationAnalytics toolsVendor relationship managementTrainingTeam managementMentoring

Required

Bachelor's degree in Marketing, Advertising, Media, Communications, or a related field

8+ years of experience in digital media, advertising technology, and programmatic platforms, with at least 3+ years in a leadership role

Experience with healthcare-specific media platforms (e.g., Deep Intent, Pulsepoint, IQVIA, Swoop, Crossix)

Extensive knowledge and hands-on experience with tools such as DV360, Google Ads, Social Ads Manager (Meta, LinkedIn, Reddit, TikTok, Pinterest, etc.), Healthcare DSPs and other healthcare-compliant digital platforms

Strong understanding of healthcare-specific advertising requirements, including FDA guidelines, HIPAA compliance, and medical/legal/regulatory (MLR) processes

Proven success in building and optimizing ROI-focused media campaigns across a range of channels and platforms

Demonstrated ability to connect platform data to actionable insights that improve campaign performance

Expertise in audience targeting, segmentation, and data-driven campaign execution in compliance-heavy industries

Prior experience managing omnichannel media strategies across programmatic, paid search, paid social, CTV, audio and display channels

Knowledge of analytics and reporting tools such as Google Analytics, Tableau, Adobe Analytics, or similar platforms

Familiarity with APIs, data integration, or programmatic ecosystem components such as demand-side platforms (DSPs) and data management platforms (DMPs)