LanceSoft, Inc. ยท 1 day ago
Marketing Specialist
San Francisco, CA
Contract
Hybrid
Entry, Mid Level
2+ years expLanceSoft, Inc. is seeking a Marketing Program Specialist to manage the end-to-end process of Marketo program creation and execution. The role involves collaborating with stakeholders, managing digital campaigns, and optimizing marketing strategies based on performance data.
Information Technology
Hiring Manager
Drishti Pal
Responsibilities
Manage incoming execution requests for digital campaigns supporting global marketing
Assist in delivering demand generation campaigns to support the marketing programs
Work closely with global and cross-functional team members as well as outside vendors
Initiate & manage asset translations
Build and manage the full lifecycle of campaigns in Marketo: build, edit, test, launch, report and optimize
Provide creative, strategic insight and direction regarding copy and content approaches, call to action and promotional strategies leveraging industry best practices and performance reports
Ensure QA standards and protocols are being met prior to campaign launches
Track and report on the success of initiatives and communicate those results to internal stakeholders
Collect and use data to inform new campaigns and the evaluation of existing campaigns: measure, analyze, and report campaign performance to internal stakeholders. Make recommendations to optimize performance
Recommends and implements segmentation best practices
Test and refine new marketing approaches to reach and engage key audiences. Work to minimize list decay and unsubscribes while increasing the productivity of our email sends
Ensure all email campaigns comply with current opt-in laws, industry best practices and are relevant to our target demographic
Qualification
Required
Excellent analytical, organizational, project management, and time management skills
Ability to work under tight deadlines, multi-task, adapt to changes quickly
High levels of integrity, autonomy, and self-motivation
Excellent written and verbal communication skills to explain technical concepts and provide support
Outstanding stakeholder management skills
Experience thinking through strategy as much as executing
Hands-on experience on HTML/CSS email design, Adobe Creative Cloud (Dreamweaver, Photoshop) understanding of email client compatibilities
Experience performing testing and QA of email in multiple browsers and clients
Experience in project managing and handling high volume intake requests from diverse global teams
Bachelor's degree in business, marketing, or equivalent experience required
2-4 years of relevant experience in Adobe Marketo Engage
Expertise with CRM applications such as Salesforce
Hands-on experience in creating, managing, deploying and reporting on campaigns
Knowledge of privacy, email regulations and best practices
Experience with A/B testing and email optimization for conversion and engagement
Company
LanceSoft, Inc.
Established in 2000, LanceSoft is a pioneer in delivering top-notch Global Workforce Solutions and IT Services to a diverse clientele.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Ram Karuppusamy
Chairman & CEO
Simon Dealy
Chief Financial Officer
Company data provided by crunchbase