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Loloi Rugs · 1 day ago

Marketing Data and Systems Manager

Dallas, TX

Full-time

Onsite

Mid, Senior Level

4+ years exp

Loloi Rugs is a leading textile brand that designs and crafts rugs, pillows, and throws for the thoughtfully layered home. The Marketing Data and Systems Manager will take ownership of the marketing data ecosystem, ensuring data accuracy and usability across various tools, and will collaborate with multiple teams to optimize workflows and deliver actionable insights for business decisions.

Wholesale

Responsibilities

Own HubSpot & Airtable data models: define schemas, naming conventions, properties, lifecycle stages, and object relationships; add/retire properties and fields the right way; create new properties, often involving formulas and/or scripts

Segmentation: Leverage data to create and manage segments for use in marketing and sales

Reporting & analytics: build dashboards for marketing, sales, and leadership; translate questions into clear metrics and insights

Data quality & governance: dedupe contacts and companies, fix bad data at scale, implement validation rules, QA/UAT changes, and document standards

Workflow & automation: create and maintain HubSpot workflows and Airtable automations; safely integrate with tools (e.g., Shopify, Zapier, GA4)

Cross-functional enablement: advise Customer Service, Sales, Product Development, and Digital teams on best-practice data structures related to marketing; assist with integrations, imports, data changes, templates, and process design

Access & safeguards: manage permissions, backups, sandbox/testing, and change management to protect production data

Problem solving: proactively investigate issues, propose options with trade-offs, and implement the fix end-to-end

Data delivery for cross-functional team: ensure internal partners can query/export the right data while preserving integrity and performance

Qualification

HubSpotAirtableData modelingReporting & analyticsCode writingScriptingData governanceChange managementIntegrationsCross-functional communication

Required

4–7 years in Marketing Ops, RevOps, CRM Ops, including hands-on ownership of HubSpot and Airtable at meaningful scale

Strong grasp of data modeling (objects, relationships, normalization vs. usability), governance, and change management

Fluent in HubSpot Marketing, CRM, Operations Hub (properties, workflows, lists, dedupe, lifecycle, lead routing) and Airtable (schemas, interfaces, automations)

Experience creating and managing properties, often involving formulas, scripts, and integrations with other tools like Zapier or ChatGPT

Demonstrated experience building dashboards/reports and defining metrics

Excellent cross-functional communication; can translate requirements into scalable system designs

Comfort balancing speed with risk: you test, document, and roll out safely