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PsychPlus · 1 day ago

Marketing Manager

Houston, TX

Full-time

Hybrid

Entry, Mid Level

$80K/yr - $120K/yr

2+ years exp

PsychPlus is on a mission to reimagine how mental health care is delivered to every American through a digital-first approach. As the Marketing Manager, you will drive patient acquisition by executing multi-channel growth initiatives and optimizing marketing strategies in collaboration with leadership and external agencies.

Electronic Health Record (EHR)Health CareInformation TechnologyMedicalMental HealthOutpatient CarePsychologySoftware

Hiring Manager

Ammad A.

Responsibilities

Support the launch and ongoing optimization of paid search and paid social campaigns in partnership with growth agencies

Develop campaign briefs, review creatives, monitor results, and recommend performance improvements

Track channel-level performance to improve efficiency and patient acquisition outcomes

Own coordination with SEO and content partners to increase organic traffic and qualified patient acquisition

Support on-page SEO initiatives, including keyword optimization, metadata improvements, internal linking, and content structure

Collaborate on blog and content strategies to improve search visibility and long-term demand

Partner with technical teams to implement SEO recommendations and site health improvements

Help establish CRO foundations, including A/B testing processes, landing page optimization, and conversion tracking

Identify website improvements that reduce friction and increase lead conversion rates

Monitor funnel performance from traffic source through conversion

Build and maintain performance dashboards tracking CAC, conversion rates, and channel effectiveness

Analyze data trends and translate insights into actionable recommendations

Ensure marketing processes, experiments, and learnings are documented and repeatable

Act as the connection point between internal stakeholders and external partners

Translate CEO and CMO priorities into execution-ready marketing initiatives

Communicate campaign progress, insights, and results to leadership

Qualification

Digital marketingSEOGoogle AdsMeta AdsAnalytical skillsPassion for mental healthOrganizational skillsCommunication skillsCollaboration skillsSelf-starter mentality