Oracle · 1 week ago
Product Marketing Analyst
United States
Full-time
Remote
Mid, Senior Level
$119K/yr - $252K/yrOracle is a world leader in cloud solutions, and they are seeking a Product Marketing Analyst to act as a strategic bridge between product innovation and market impact. The role involves defining positioning and messaging for Oracle Analytics, driving demand, and collaborating across various teams to ensure a clear and compelling analytics story.
Data GovernanceData ManagementEnterprise SoftwareInformation TechnologySaaSSoftware
Responsibilities
Messaging, Positioning & Persona Development
Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels, addressing business (buyer) and technical (influencer) audiences
Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback
Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback
Ensure consistent positioning across all touchpoints—from Oracle.com and field marketing to sales decks and analyst reports
Go-to-Market Strategy & Launch Execution
Define launch strategy and asset BOM for every product release, determining the launch Tier level (1, 2, or 3)
Own GTM planning for launches across Fusion Analytics pillars and product lines, aligning with cross-functional stakeholders
Perform asset gap analyses and ensure on-time creation of launch content— including webpages, datasheets, blogs, sales decks, and demo scripts
Track the performance of GTM efforts through KPIs such as engagement, pipeline generation, and analyst impact
Competitive Intelligence & Market Insights
Monitor competitor capabilities, positioning, and messaging to proactively address objections and craft Oracle Analytics differentiators
Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle’s perceived position to inform messaging, GTM, and content strategies
Sales Enablement
Collaborate with sales enablement leads in different organizational pillars (ie, Apps groups) to produce content
Insert FDI messaging/positioning into related enablement efforts by the Apps teams
Review enablement content and ensure alignment to strategy and messaging/positioning of Oracle Analytics and FDI
Own and maintain sales content in Seismic, ensuring materials remain current, relevant, and aligned with messaging
Monitor Seismic usage analytics to identify high-performing assets and apply insights to optimize future content development
Content Strategy & Market Amplification
Drive content creation that fuels demand generation: blogs, videos, customer stories, eBooks, infographics, social posts, and more
Manage the Oracle.com experience for Fusion Analytics, including Tech pillar pages and contributions to Apps pages
Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance
Contribute to social media calendars, ensuring timely promotion of launches, campaigns, and product stories
Support executive keynotes, OCW/OCWT sessions, and major event narratives with compelling content and visuals
Analyst Relations & Customer Advocacy
Contribute directly to shape and respond to key analyst evaluations (Gartner MQ, Forrester Wave, etc.), contributing positioning, proof points, and roadmap
Lead customer story nominations and reference programs in partnership with various customer advocacy teams
Support executive keynotes, OCW/OCWT sessions, and major event narratives with compelling content and visuals
Metrics, Feedback, and Iteration
Measure success of marketing initiatives, launch outcomes, and messaging effectiveness using tools available, Eloqua, Adobe Analytics (web), Sprinklr analytics (social), YouTube analytics (video), Seismic (content) and sales feedback
Maintain a feedback loop with Product Management and Field to ensure content stays relevant and high impact
Social Strategy & Channel Ownership
Help manage the official Oracle Analytics social channels (e.g., LinkedIn, Twitter, YouTube), ensuring regular, strategic content publishing aligned with product priorities and campaigns
Contribute to and help execute the social media calendar, incorporating product launches, thought leadership, customer stories, and relevant industry trends
Create or curate social assets (e.g., post copy, graphics, short videos) in collaboration with the content and design teams
Monitor social engagement using tools like Sprinklr, and refine content and timing based on performance analytics
Coordinate with Paid Social teams where appropriate to boost key posts or amplify campaigns
Maintain a consistent brand voice across platforms and serve as the point of contact for cross-functional social initiatives
Qualification
Required
Deep collaboration across Product Management, Campaigns, Sales, Analyst Relations, and Field Marketing
Create clear, differentiated messaging at both the individual FDI product and higher overall product family levels
Continuously refine messaging based on roadmap evolution, competitive shifts, and market feedback
Develop and maintain buyer and influencer personas grounded in research, behavioral data, market trends and sales feedback
Ensure consistent positioning across all touchpoints
Define launch strategy and asset BOM for every product release
Own GTM planning for launches across Fusion Analytics pillars and product lines
Perform asset gap analyses and ensure on-time creation of launch content
Track the performance of GTM efforts through KPIs
Monitor competitor capabilities, positioning, and messaging
Use analyst reports to extract insights on market trends, competitor strengths/weaknesses, and Oracle's perceived position
Collaborate with sales enablement leads in different organizational pillars
Insert FDI messaging/positioning into related enablement efforts
Review enablement content and ensure alignment to strategy and messaging/positioning
Own and maintain sales content in Seismic
Monitor Seismic usage analytics to identify high-performing assets
Drive content creation that fuels demand generation
Manage the Oracle.com experience for Fusion Analytics
Partner with Paid Media and SEO/AIO teams to optimize web visibility and search performance
Contribute to social media calendars
Support executive keynotes, OCW/OCWT sessions, and major event narratives
Contribute directly to shape and respond to key analyst evaluations
Lead customer story nominations and reference programs
Measure success of marketing initiatives, launch outcomes, and messaging effectiveness
Maintain a feedback loop with Product Management and Field
Help manage the official Oracle Analytics social channels
Contribute to and help execute the social media calendar
Create or curate social assets in collaboration with the content and design teams
Monitor social engagement using tools like Sprinklr
Coordinate with Paid Social teams where appropriate
Maintain a consistent brand voice across platforms
Benefits
Medical, dental, and vision insurance, including expert medical opinion
Short term disability and long term disability
Life insurance and AD&D
Supplemental life insurance (Employee/Spouse/Child)
Health care and dependent care Flexible Spending Accounts
Pre-tax commuter and parking benefits
401(k) Savings and Investment Plan with company match
Paid time off: Flexible Vacation is provided to all eligible employees assigned to a salaried (non-overtime eligible) position. Accrued Vacation is provided to all other employees eligible for vacation benefits. For employees working at least 35 hours per week, the vacation accrual rate is 13 days annually for the first three years of employment and 18 days annually for subsequent years of employment. Vacation accrual is prorated for employees working between 20 and 34 hours per week. Employees working fewer than 20 hours per week are not eligible for vacation.
11 paid holidays
Paid sick leave: 72 hours of paid sick leave upon date of hire. Refreshes each calendar year. Unused balance will carry over each year up to a maximum cap of 112 hours.
Paid parental leave
Adoption assistance
Employee Stock Purchase Plan
Financial planning and group legal
Voluntary benefits including auto, homeowner and pet insurance
Company
Oracle
Oracle is an integrated cloud application and platform services that sells a range of enterprise information technology solutions.
Founded in 1977
10001+ employees
H1B Sponsorship
Oracle has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1271)
2024 (846)
2023 (995)
2022 (1192)
2021 (985)
2020 (755)
Funding
Current Stage
Public CompanyTotal Funding
$25.75BKey Investors
Sequoia Capital
2025-09-24Post Ipo Debt· $18B
2025-02-03Post Ipo Debt· $7.75B
1986-03-12IPO
Leadership Team
Esteban Rubens
Healthcare Field CTO
G
Gerard Warrens
Field CTO, Business Strategy and Transformative Technologies
Recent News
2026-01-20
2026-01-19
EIN Presswire
2026-01-19
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