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AHIMA · 2 weeks ago

Director, Marketing Strategy & Analytics - Remote

United States

Full-time

Remote

Director/Executive

8+ years exp

The American Health Information Management Association (AHIMA) is a global nonprofit focused on health information management. The Director of Marketing Strategy & Analytics will lead marketing initiatives, utilizing analytics and technology to enhance brand awareness and engage with various stakeholders.

Health CareInformation ServicesProfessional Services

Comp. & Benefits

Responsibilities

Develop and execute campaigns across digital channels, ensuring a cohesive brand narrative and customer journey

Utilize advanced analytics tools to gain insights into consumer preferences and adapt marketing strategies to meet evolving customer expectations

Craft narratives that resonate with target audiences, emphasizing exceptional writing abilities to articulate the brand's values and mission

Adapt marketing strategies and campaigns swiftly in response to market changes and technological advancements

Make data-driven decisions to optimize ROI and justify marketing spend

Work alongside various departments to create unified market strategies, leveraging the strengths of the entire organization

Qualification

Marketing leadership experienceMarketing analyticsBrand storytellingCRM platformsConsumer behavior analysisExceptional writing abilitiesAgility in marketingCross-functional collaborationLeadership ability

Required

Bachelor's degree in Marketing, Business, Communications, or related field, required

Proven experience (8+ years) in a marketing leadership role (ideally membership, event and product marketing)

Experience with various product models, including subscription products, digital workflow/SaaS tools, and content management systems

Strong analytical skills for consumer behavior analysis and marketing analytics

Exceptional writing abilities for effective brand storytelling and content creation

Proficiency in marketing technology and CRM platforms (HubSpot, Magento, SalesForce, Microsoft Dynamics) and project management platforms (Monday.com, Smart Sheets)

Demonstrated leadership ability to inspire and develop a marketing team

Agility to respond to changing market conditions and business needs

Ability to collaborate effectively across functions and influence strategic direction

Company

AHIMA

AHIMA (American Health Information Management Association) is a global nonprofit association of health information (HI) professionals with more than 61,000 members and more than 88,000 credentials in the field.

Founded in 1928

Chicago, Illinois, USA

51-200 employees