Senior Partner Marketing Manager jobs in United States
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Sitecore · 1 day ago

Senior Partner Marketing Manager

positionUnited States
timeFull-time
remoteRemote
senioritySenior Level
date5+ years exp

Sitecore is a leading provider of digital experience software, empowering brands to build lifelong relationships with their customers. The Senior Partner Marketing Manager will develop and execute joint marketing initiatives within the Salesforce ecosystem to drive demand generation and partner enablement.

AnalyticsContent MarketingCustomer ServiceE-CommerceEmail MarketingInternetSoftwareWeb Development

Responsibilities

Develop and execute Salesforce-focused partner marketing plans
Build quarterly partner marketing plans aligned with Sitecore’s Salesforce Alliance strategy, Salesforce industry clouds, and partner solution specializations
Co-develop GTM campaigns with Salesforce-aligned SI and ISV partners, leveraging channels such as AppExchange, webinars, thought leadership, events, paid digital, and ABM
Ensure tight alignment with Salesforce co-sell motions, ecosystem initiatives, and regional sales priorities
Deliver marketing programs that generate influenced and sourced pipeline tied to Salesforce customer accounts
Support acceleration of co-sell opportunities through targeted campaigns, account-based activities, and partner-driven demand generation
Amplify Sitecore’s presence in the Salesforce ecosystem through ecosystem events, partner showcases, and Salesforce field engagement
Engage with top SI and ISV partners that specialize in Salesforce Commerce Cloud, Marketing Cloud, Service Cloud, and Data Cloud implementations
Work closely with partner account managers to identify high-impact joint marketing opportunities, co-develop value propositions, and ensure partners are fully enabled with messaging, assets, and demand programs
Create alignment with Salesforce field teams when appropriate, coordinating regional activation and pipeline acceleration efforts
Partner with Field Marketing, Product Marketing, Corporate Marketing, Sales, and the Salesforce Alliance leadership team to ensure aligned messaging, positioning, and GTM execution
Adapt Sitecore content—especially SitecoreAI, composable products, and headless solutions—for Salesforce ecosystem use cases
Maintain consistent storytelling around Sitecore’s value within Salesforce-led digital transformation programs
Track performance of all Salesforce-related partner marketing programs against KPIs such as pipeline sourced/influenced, partner engagement, campaign performance, and event ROI
Analyze data to determine what drives outcomes across the Salesforce partner ecosystem and continuously optimize based on insights
Provide clear reporting and insights to internal stakeholders and partner counterparts
Oversee budgets tied to Salesforce-aligned marketing initiatives, including MDF, co-op funds, and partner contributions
Ensure efficient spend and maximize ROI on investments in ecosystem events, campaigns, and joint programs

Qualification

B2B marketing experienceSalesforce ecosystem experienceDemand generationAccount-based marketingSalesforce CRM proficiencyDigital marketingCross-functional collaborationCommunicationRelationship-buildingStrategic thinkerCreative thinker

Required

Bachelor's degree in Marketing, Business, or related field; MBA a plus
5+ years of B2B marketing experience, ideally in martech, SaaS, or a Salesforce ecosystem-related role
Experience working directly with Salesforce or within the Salesforce partner ecosystem (SI, ISV, or AppExchange partners preferred)
Strong demand generation, digital marketing, and account-based marketing (ABM) capabilities
Deep understanding of co-selling motions, ecosystem-driven GTM strategies, and partner-driven pipeline acceleration
Proficiency with Salesforce CRM and modern marketing tools (automation platforms, analytics, CMS, BI dashboards)
Strong communication, relationship-building, and cross-functional collaboration skills
Ability to translate technical product value into compelling joint propositions for Salesforce audiences
Both strategic and creative thinker with the ability to execute quickly and effectively

Preferred

Experience marketing to or with Salesforce Commerce Cloud, Marketing Cloud, or Data Cloud-focused partners
Familiarity with AppExchange GTM motions, co-marketing frameworks, and Salesforce ecosystem best practices
Background in SaaS, enterprise martech, customer experience platforms, or digital transformation
Prior experience working with or at a major SI, ISV, or consultancy in the Salesforce ecosystem

Company

Sitecore

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Sitecore is a customer experience management company that provides multichannel marketing automation software and web content management.
dateFounded in 2001
location
San Francisco, California, USA
people-size1001-5000 employees
web-link
https://www.sitecore.com

Funding

Current Stage
Late Stage
Total Funding
$1.2B
Key Investors
EQTTCV
2021-01-19Private Equity· $1.2B
2016-07-01Undisclosed
2016-04-01Acquired

Leadership Team

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Eric Stine
Chief Executive Officer
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Lars Nielsen
Co-Founder & Shareholder
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Recent News

PR Newswire
Vizient and Americaneagle.com Celebrate a 2025 Sitecore Digital Impact Award
2025-11-10
Destination CRM
Sitecore Launches Sitecore Studio
2025-11-07
Business Wire
Perficient Becomes First Partner to Invest in Sitecore XM Cloud with Gradial, Showcases AI-Driven Marketing Innovation at Sitecore Symposium
2025-11-05
Company data provided by crunchbase