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Rheem Manufacturing · 1 day ago

Sr. Manager, Marketing & Product Strategy

Kimberly, WI

Full-time

Onsite

Senior Level, Lead/Staff

10+ years exp

Rheem Manufacturing is a company that engineers products for life, and they are seeking a Director of Marketing & Product Strategy for their Midwest Distribution Division. This role involves spearheading strategic marketing initiatives to drive brand awareness, customer engagement, and business growth while collaborating across teams to ensure effective product positioning.

Heating Ventilation and Air Conditioning (HVAC)Industrial ManufacturingManufacturingOil and Gas

Responsibilities

Develop and implement comprehensive marketing strategies that align with company objectives and industry trends

Lead multi-channel marketing campaigns across digital, print, trade shows, retail, and email marketing to maximize reach and engagement

Drive initiatives that enhance brand awareness, strengthen customer engagement, and expand market share

Foster strong partnerships with RMD’s major brand collaborators, working strategically to enhance brand perception and customer engagement

Develop marketing campaigns that optimize brand co-op budgets, driving growth and maximizing market influence across our territories

Analyze market data and customer insights to identify new growth opportunities and refine marketing approaches

Oversee the development and execution of dealer programs, increasing participation to meet company targets

Plan, schedule, and execute annual dealer meetings and expos

Partner with sales teams to create compelling marketing materials, product promotions, and lead-generation strategies that support annual sales targets by category

Expand the company’s digital presence and social media platforms in collaboration with the E-Commerce Manager and Marketing Specialists

Manage external communications to RMD’s customer base while coordinating with HR and other teams to optimize internal messaging

Monitor marketing campaign performance, providing data-driven recommendations for continuous improvement

Build and maintain strong relationships with industry partners, media outlets, and vendors to bolster brand visibility and influence

Stay informed on HVAC industry trends and competitor activities, adjusting marketing strategies as needed for continued relevance

Establish performance metrics and deadlines to ensure the marketing and product strategy team meets key objectives

Oversee department budget management, ensuring efficient resource allocation to maximize marketing impact

Collaborate with Rheem Air Distribution Marketing leadership and external agencies to develop and execute brand-aligned campaigns and collateral

Provide coaching, mentorship, and support to marketing and product strategy team members, fostering professional growth

Perform other duties as assigned to support overall company objectives

Qualification

B2B marketingDigital marketing toolsGraphic designMarket analysisCRM systemsLeadership experienceEvent coordinationCommunication skillsTime management