Associate Vice President, Brand Strategy, Corporate Marketing jobs in United States
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Ares Management · 3 days ago

Associate Vice President, Brand Strategy, Corporate Marketing

Ares Management is a leading investment management firm, and they are seeking a Corporate Marketing Assistant Vice President to support and execute brand strategy and marketing campaigns. The role involves collaborating with cross-functional teams to align marketing strategies with business goals and assisting in the development and execution of integrated corporate marketing campaigns across various channels.

Asset ManagementBusiness DevelopmentCreditFinanceFinancial ServicesInsurance
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Growth Opportunities

Responsibilities

Collaborate with cross-functional teams (Sales, Product, Finance) to align marketing strategies with business goals
Support marketing planning and forecasting with data-driven recommendations
Assist in budgeting and spend analysis for marketing programs
Support the development, execution, and measurement of integrated corporate marketing campaigns aligned with business objectives
Assist in the development and activation of global sponsorship activities ensuring branded content and activation aligns with overall corporate marketing strategy and brand objectives
Participate in the development and implementation of corporate advertising campaigns
Work closely with content and digital leads to align corporate marketing strategies with brand forward articles, videos, corporate communications and thought leadership
Oversee execution in coordination with the digital marketing lead by assisting in the management of digital campaigns intent on building brand awareness
Lead on upholding brand guidelines across all internal and external touchpoints; partner with creative teams to ensure visual and messaging consistency
Work closely and collaboratively with Ares wealth marketing team to align corporate and product marketing campaigns with firm priorities
Ensure the correct marketing relevant analytics are captured and tracked for effective campaign reporting
Support the corporate marketing teams efforts in coordinating corporate events, sponsorships, and thought leadership initiatives to enhance storytelling and further develop the firms brand narrative

Qualification

Brand strategyIntegrated marketingProject managementDigital marketingVendor managementCollaborationProblem solvingCreativityAttention to detail

Required

Applicants should have at least 5 years of relevant experience in a related role
Experience working with outside agencies, ability to coordinate and support digital teams with campaign activation and roll out is required
Experience working at an alternatives investment manager or within financial services a plus
7+ years of brand building and marketing experience, preferably in a corporate, B2B, or professional services environment
Able to lead through influence and work effectively in fast-paced, cross functional environments and manage multiple priorities effectively
Strong ability to translate complex information into compelling content
Strong project management skills; proven ability to manage multiple projects and stakeholders simultaneously
Ability to manage multiple vendors, negotiate contracts and facilitate the effectiveness of marketing budgets
Proficient in brand management and integrated campaign planning
Creative, collaborative, and detail-oriented with a proactive, solutions-driven approach

Preferred

Bachelor's degree in Marketing, Communications, Business, or related field

Benefits

Comprehensive Medical/Rx
Dental and Vision plans
401(k) program with company match
Flexible Savings Accounts (FSA)
Healthcare Savings Accounts (HSA) with company contribution
Basic and Voluntary Life Insurance
Long-Term Disability (LTD) and Short-Term Disability (STD) insurance
Employee Assistance Program (EAP)
Commuter Benefits plan for parking and transit
Access to a world-class medical advisory team
A mental health app that includes coaching, therapy and psychiatry
A mindfulness and wellbeing app
Financial wellness benefit that includes access to a financial advisor
New parent leave
Reproductive and adoption assistance
Emergency backup care
Matching gift program
Education sponsorship program

Company

Ares Management

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Ares Management is an alternative asset manager focusing on credit, private equity, and real estate.

Funding

Current Stage
Public Company
Total Funding
$5.4B
2025-10-29Post Ipo Equity· $1.5B
2025-01-09Post Ipo Equity· $2.3B
2024-10-09Post Ipo Debt· $750M

Leadership Team

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Michael Arougheti
Director, Co-Founder & Current CEO
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Antony Ressler
Co-Founder, Director and Executive Chairman
Company data provided by crunchbase