Webflow · 1 day ago
Senior GTM Finance Analyst, Self-Serve
United States
Full-time
Remote
Mid, Senior Level
$115K/yr - $156K/yr
4+ years expWebflow is building the world’s leading AI-native Digital Experience Platform and is seeking a Senior GTM Finance Analyst, Self-Serve to support topline forecasting, reporting, and GTM strategy. The role involves working closely with leadership and cross-functional teams to analyze the Self-Serve business and own the forecast.
CMSWeb DesignWeb Hosting
Responsibilities
Build, maintain, and improve financial models to forecast self serve ARR
Partner with Marketing, Product, and Data to assess the impact of marketing campaigns, pricing & packaging changes, product launches, and macro trends
Perform ad-hoc strategic analyses to uncover opportunities to drive acquisition, expansion, retention, and monetization
Set targets, track, and report on key self-serve KPIs, driving accountability and aligning initiatives with company financial and strategic goals
Take part in our annual planning process through topline target setting
Qualification
Required
BA/BS degree or equivalent experience
4+ years of experience in investment banking, consulting, strategic finance, or a related field, ideally with high-growth B2B or B2C SaaS businesses with a product-led growth (PLG) / self serve motion
Strong financial modeling skills, with the ability to build, scale, and interpret models that drive decision-making
Solid understanding of self-serve and PLG business models, including customer acquisition funnels, expansion levers, retention, and customer cohorts
Excellent communication skills, with the ability to distill complex analyses into clear, concise insights
Familiar with key SaaS metrics such as ARR, retention, CAC/LTV, and unit economics
Effectively prioritize and deliver high-quality outputs, and proactively improve processes
Enjoy learning new technical skillsets
Stay curious and open to growth — actively building fluency in emerging technologies like AI to unlock creativity, accelerate progress, and amplify impact
Preferred
SQL, Python, time series modelling, or data analytics experience
Benefits
Ownership in what you help build. Every permanent Webflower receives equity (RSUs) in our growing, privately held company.
Health coverage that actually covers you. Comprehensive medical, dental, and vision plans for full-time employees and their dependents, with Webflow covering most premiums.
Support for every stage of family life. 12 weeks of paid parental leave for all parents and 6+ weeks of additional paid leave for birthing parents. Plus inclusive care for family planning, menopause, and midlife transitions.
Time off that’s actually off. Flexible vacation, paid holidays, and a sabbatical program to help you recharge and come back inspired.
Wellness for the whole you. Access to mental health resources, therapy and coaching.
Invest in your future. A 401(k) with 100% employer match (up to $6,000/year) in the U.S., and support for retirement savings globally.
Monthly stipends that flex with your life. Localized support for work and wellness expenses — from Wi-Fi to workouts.
Bonus for building together. All full-time, permanent, non-commission employees are eligible for our annual WIN bonus program.
Company
Webflow
Webflow is a visual web design platform, CMS, and hosting provider for building production websites and prototypes. It is a sub-organization of Gitshock Finance.
501-1000 employees
H1B Sponsorship
Webflow has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (10)
2023 (4)
2022 (8)
2021 (5)
Funding
Current Stage
Late StageTotal Funding
$334.9MKey Investors
Y Combinator Continuity FundAccel
2022-03-16Series C· $120M
2021-01-13Series B· $140M
2019-08-06Series A· $72M
Leadership Team
Linda Tong
Chief Executive Officer
Priya Kothari
Chief of Staff to the CEO
Recent News
FundersClub
2025-12-30
2025-12-11
Company data provided by crunchbase