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De'Longhi Group · 1 week ago

Performance Marketing Senior Manager

Upper Saddle River, NJ

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $150K/yr

5+ years exp

De'Longhi Group is looking for a Senior Manager of Performance Marketing to join their Media team. This role involves developing and executing performance marketing strategies across various digital platforms to enhance brand visibility and achieve business objectives.

Consumer GoodsInnovation ManagementManufacturingWeb Design

Responsibilities

Lead the growth marketing strategy for the De’Longhi & Braun portfolio of brands spanning across all performance media touchpoints including; Paid social, Paid search, Google products, Amazon Media, Retail Media & Affiliate

Own the performance marketing budget with continual focus on budget optimization

Partner with digital media agencies, sales and marketing teams to develop programs that are fueled by strategic business priorities and objectives to achieve targets and volume expectations

Leverage data to build actionable insights that drive continuous optimization of both the media program and partnering with the creative team to further iterate across what has been performing

Continue to scale the Affiliate program across both D2C and Amazon

Spearhead relationships with all agencies and retailer media platforms

Continually evolve the approach to our media campaigns leveraging insights on the evolving market landscape, channel performance, creative performance and ROI

Partner with the marketing, brand and creative teams to drive creative solutions based on past performance insights and industry trends

Be a key partner to the wider marketing team – collaborating cross functionally with verticals within the digital space at De’Longhi

Continue to evolve our growth marketing and media program from a channel mix and priority perspective with an ear to the ground on platform evolution and developments, new areas to test growth and high impact awareness opportunities in partnership with the marketing team

Ad hoc responsibilities as needed

Qualification

Performance MarketingDigital Media StrategyAmazon MediaAffiliate Program ManagementAnalytics ToolsAnalytical ThinkingInnovative SolutionsCross-functional CollaborationResults-drivenSelf-starter

Required

5+ years of experience in Performance/Growth Marketing either at a brand or agency

Experience developing digital media campaigns across multiple media channels – including but not limited to paid search, paid social, Google products & AMS

Amazon Media experience

Experience scaling and managing Affiliate programs

Demonstrated ability to partner with agencies to drive successful business outcomes

Demonstrated ability to influence within an organization

Comfortable using a variety of analytics tools to optimize the performance of paid media campaigns

Ability to work collaboratively with cross functional teams internally as well as with agencies and external partners

Analytical thinker with the ability to leverage insights to inform future activity

Results-driven with a passion for digital media and various marketing channels

Ability to provide an innovative and industry leading point of view of digital marketing solutions and trends

Self starter and ability to work in a fast paced environment

Benefits

Flexible work structure with 2 days remote per week, and year-round early close Fridays

Robust & inexpensive health coverage for you and your family through medical, dental and vision plans

Financial protection through life, accidental death & dismemberment, and long-term disability insurance

A company matching 401k plan

Generous paid time off including vacation, personal, sick, company holidays, and bereavement days so you can take the time you need

All employees are provided with LinkedIn Learning licenses and unlimited access to LinkedIn Learning’s courses

Global hub of learning & development resources including global webinars covering a variety of technical, soft skills, and language training

Organized annual volunteer day, donation opportunities throughout the year with local non-profit organizations

Company

De'Longhi Group

De’ Longhi is one of the world’s leading players in the household appliance sector and is mainly active in the coffee and food preparation segments, which represent around 80% of the Group’s total revenues.

Founded in 1974

Treviso, Veneto, ITA

5001-10000 employees