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Penske Truck Leasing · 1 day ago

Manager - Customer Research & Insights

Reading, PA

Full-time

Onsite

Senior Level

7+ years exp

Penske Truck Leasing is a premier global transportation provider, and they are seeking a Manager for Customer Research & Insights. This role is responsible for leading primary research studies to deliver insights about customers that inform marketing strategies across the enterprise.

Financial ServicesLeasingRental

H1B Sponsor Likely

Responsibilities

Engages with business partners to identify information needs and understand intended application as the foundation to develop project learning agendas

Serves as the subject matter expert in research and insights, delivering to business needs while adhering to research best practices and standards

Designs and implements research projects from inception to completion: writing proposals, drafting instruments (e.g., questionnaires, screeners, guides), programming and deploying surveys / managing interviews, analyzing data, synthesis and reporting, presenting findings and recommendations

Organizes, monitors, and manages all aspects of the project to ensure continuous alignment with business partners and delivery of desired outcomes on time and within budget

Proactively manages, directly and indirectly, third-party suppliers, junior associates, and cross-functional teams to move workstreams forward and in alignment with objectives

Produces deliverables that clearly address the research objectives and convey strategic implications and recommendations for the business

Manages the relationship with research suppliers and industry experts to obtain and socialize relevant third-party research within the organization

Synthesizes and integrates various data sources to provide a comprehensive understanding of a topic

Stays apprised of customer and industry trends, tech advancements, and regulations that could impact the business

Proactive continuous evaluation and implementation of best-practices in terms of methodologies, tools, and benchmarks for an effective enterprise research program

Other projects and tasks as assigned

Qualification

Marketing ResearchCustomer InsightsPrimary Research MethodologyQuantitative ResearchQualitative ResearchSPSSQualtricsData VisualizationStatistical ConceptsB2B ResearchThird-party Supplier ManagementProject ManagementStorytelling

Required

Bachelor's Degree required in Marketing, Marketing Research, Business Administration, Sociology / Social Sciences and/or Economics

Minimum of 7+ years of professional work experience

Minimum 5+ years of relevant marketing research / customer insights experience

Advanced primary research methodologist with experience spanning quantitative (e.g., surveys) and qualitative (e.g., in-depth interviews)

Knowledge of statistical concepts commonly used in market research

Proficiency in SPSS, Qualtrics, Microsoft Excel, Word, and PowerPoint

Experience managing third-party research suppliers

Experience with secondary sources and use of secondary survey research

Intermediate reporting, storytelling, and data visualization skills

Regular, predictable, full attendance is an essential function of the job

Willingness to travel as necessary, work the required schedule, work at the specific location required, complete Penske employment application, submit to a background investigation (to include past employment, education, and criminal history) and drug screening are required

Preferred

Master's Degree preferred in Marketing Research, Business Administration, or related fields

Experience with advanced quantitative methodologies to include segmentation, conjoint, max-diff analysis preferred

Experience conducting B2B research with hard-to-reach audiences preferred

Company

Penske Truck Leasing

Penske Truck Leasing is a transportation solutions company that offers truck leasing, rental, and logistics services.

Founded in 1969

Reading, Pennsylvania, USA

10001+ employees

https://www.pensketruckleasing.com

H1B Sponsorship

Penske Truck Leasing has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (57)

2024 (53)

2023 (49)

2022 (39)

2021 (17)

2020 (12)