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Well · 2 days ago

Director, Go To Market Operations

United States

Full-time

Remote

Lead/Staff, Director/Executive

$135K/yr - $150K/yr

5+ years exp

Well is a healthcare innovation company focused on transforming workforce health through AI, human guidance, and behavioral science. The Director of Go To Market Operations will build and run a best-in-class GTM Operations function, providing insights and visibility into pipeline health while supporting leadership in strategic planning and execution.

Artificial Intelligence (AI)Health CaremHealthWellness

Hiring Manager

Max Matejik

Responsibilities

Own day-to-day pipeline reporting and visibility across inbound, outbound, consultant-led, and strategic deal motions

Track and analyze pipeline coverage, velocity, stage conversion, win rates, deal size, and sales cycle performance against established targets

Build and maintain dashboards and executive-ready views that surface progress, risk, and trends

Maintain forecasting models and scenario analyses to support leadership discussions and planning

Identify leading indicators of risk or underperformance and flag insights with clear supporting analysis

Support quarterly and annual GTM planning processes through data analysis, modeling, and performance insights

Provide analytical support for capacity planning, headcount modeling, and program effectiveness

Monitor performance against plans and highlight gaps, constraints, and execution risks

Partner with GTM leaders to translate goals into measurable operating metrics and execution plans

Act as an operational partner to Sales, Consultant Relations, Outbound Growth, and Product Marketing to improve execution consistency

Establish and maintain clear definitions, handoffs, and operating rhythms across market-facing teams

Ensure GTM data and insights are shared in a timely and usable way to inform messaging, enablement, and prioritization

Drive adoption of standardized processes and metrics to create a single source of truth

Own administration, optimization, and ongoing improvement of GTM systems including CRM, forecasting tools, and reporting platforms

Drive data hygiene, discipline, and system adoption across GTM teams

Design scalable processes that support complex enterprise deals while maintaining speed and clarity

Evaluate and pilot automation and AI-enabled workflows to improve efficiency and insight in partnership with leadership

Prepare GTM performance materials for executive leadership and board-level reviews

Translate complex pipeline and performance data into clear summaries and insights for senior stakeholders

Partner closely with Finance on forecasting accuracy, reporting cadence, and performance tracking

Surface risks early with supporting analysis and clear articulation of implications

Manage and develop a small GTM Operations team, starting with one associate-level individual contributor

Set clear priorities, expectations, and quality standards

Foster a culture of accountability, curiosity, and continuous improvement

Qualification

GTM OperationsPipeline ManagementForecastingCRM ReportingData AnalysisExecutive ReportingCross-Functional CollaborationAnalytical SkillsBuilder MindsetTeam LeadershipDetail-Oriented

Required

Build and run a best-in-class Go To Market (GTM) Operations function that matches a maturing, enterprise-focused growth motion

Act as an insights-to-action engine, not a reporting function

Provide continuous, real-time visibility into pipeline health, progress against targets, and risk, enabling leadership to pivot strategy early

Serve as a critical partner to the CGO, CFO, and GTM management team on forecasting, planning, and board readiness