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TikTok · 1 day ago

Head of Global Digital Channels, GIMC

New York, United States

Full-time

Hybrid

Lead/Staff, Director/Executive

$141K/yr - $256K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video. The Head of Global Digital Channels role leads the global external marketing channels, ensuring a customer-centric approach while building and executing a cohesive channel strategy across various platforms.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Provide leadership and operational oversight for TikTok for Business website, CRM and B2B email marketing, and organic/paid social, ensuring integration, consistency, and alignment to business priorities supporting enterprise and mid-market segments with best practices, compliance, and performance monitoring

Partner with global and regional stakeholders to ensure channels amplify campaigns and marketing narratives. Be a channel expert - able to guide, advise and align regional IMC teams on their channel strategies

Ensure content across all channels is TikTok first, audience-centric, high quality, and optimized for performance

Partner with the SMB and Marketing Partners teams to ensure our global channels reflect and support the entire advertising ecosystem

Drive operational excellence in demand generation and brand engagement across all key digital touchpoints

Lead, mentor, and grow a team of channel owners and SMEs across web, CRM, and social

Build clarity of remit, priorities, and success metrics for each channel

Coach team members to balance operational excellence with innovation, ensuring they deliver both day-to-day execution and strategic growth

Create a collaborative environment where teams work cross-functionally with design, product, and marketing

Oversee content planning, governance, and publishing across digital channels

Ensure content strategy reflects brand positioning while adapting to platform best practices

Champion UX improvements, evolving site structures, CRM journeys, and social interactions to enhance engagement and conversion

Define KPIs for each channel (web traffic, CRM engagement, social reach/engagement, conversion, etc.) and tie them to broader business outcomes

Oversee analytics and reporting dashboards, ensuring data is accurate, timely, and actionable

Drive a test-and-learn culture, using insights to inform content, UX, and channel strategy

Establish publishing governance to ensure content meets brand, legal, and compliance standards

Partner with Marketing Ops to ensure tooling (CMS, CRM, social platforms) supports effective workflows, reporting, and scalability

Manage external agencies and vendors to ensure high-quality delivery, innovation, and cost efficiency

Oversee budget management and finance payments related to digital channel activities

Qualification

B2B marketing systemsCRM platformsContent creationWeb UXAnalytical abilitiesTeam leadershipCross-functional collaboration

Required

Proven experience in a senior marketing role with demonstrated success leading and developing multi-functional teams within a fast-paced, high-growth environment

Strong ability to build, mentor, and lead a team of marketers and strategists, driving alignment with company objectives and fostering a collaborative culture

Deep understanding of B2B marketing systems, buyer journeys, funnel metrics, and enterprise sales dynamics

Proficient across CRM platforms (Hubspot ideally) and experience in developing CRM programmes, organic and paid social strategy and content creation, web UX and analytics

Experience working in a global organisation, in a global team, able to understand the nuances and needs of different regions and the complexities of scaling campaigns multi-market

Experience managing centers of excellence and global localization functions

Preferred

Strong cross-functional collaboration skills and ability to influence across Marketing, Sales, and Strategy teams

Strong analytical abilities with a data-driven approach to campaign optimization, providing actionable insights to shape future strategies

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)