Roku · 1 day ago
Salesforce Business Analyst
New York, NY
Full-time
Hybrid
Mid, Senior Level
$104K/yr - $112K/yr
5+ years expRoku is the #1 TV streaming platform in the U.S., Canada, and Mexico, aiming to connect the entire TV ecosystem. They are seeking a strategic and detail-oriented Salesforce Business Analyst to support end users, drive adoption, and ensure strong data governance for Ad Sales stakeholders through the Salesforce tech stack.
AdvertisingAdvertising PlatformsConsumer ElectronicsDigital EntertainmentDigital MediaHardwareMedia and EntertainmentSoftwareVideo Streaming
Responsibilities
Serve as the primary support partner for Salesforce end users—troubleshooting issues, answering questions, and ensuring a smooth day-to-day experience
Develop and maintain clear, user-friendly training materials; create and deliver training sessions to drive adoption and confidence in Salesforce tools
Document and enforce data governance policies; ensure data quality, consistency, and compliance across Salesforce
Work with Product Managers and stakeholders to analyze business needs, elicit requirements, and design Salesforce solutions that enable the business to achieve its objectives
Complete gap analysis for as-is and to-be processes, translating into functional and technical specifications
Leverage standard Salesforce functionality and custom development to solve business requirements
Partner closely with Engineering to ensure successful delivery of enhancements
Responsible for quality assurance, ensuring accurate testing cycles with Engineering and business partners
Own the enhancement backlog, partnering with stakeholders to prioritize initiatives
Support change management initiatives related to new feature releases including documentation and training
Stay current with Salesforce releases and leverage updates applicable to organizational requirements
Maintain familiarity with upstream/downstream integrations and their impact on business processes
Promote operational excellence through consistent processes, best practice sharing, and strong governance
Act as an advocate for end users, ensuring feedback is captured and addressed in future improvements
Qualification
Required
Minimum of 5 years professional experience with the Salesforce.com platform
Or equivalent experience as a Business Analyst in Ad Sales space
Demonstrated experience in end-user support, training program development, and data governance best practices
Able to document, visualize, analyze, communicate, and solve complex problems
Excellent communicator and collaborator; able to work with both technical and non-technical teams
Working knowledge of agile management methodologies
Ability to foresee and analyze project risks and develop risk management plans
Role is based in Santa Monica or New York, must be on-site 4 days a week
Preferred
Salesforce Admin, Platform App Builder, and Advanced Admin Certifications
Knowledge of Pardot or other Marketing Automation Tools
Experience creating Salesforce training programs and enforcing data governance policies
Experience working in Salesforce consulting
Benefits
Health insurance
Equity awards
Life insurance
Disability benefits
Parental leave
Wellness benefits
Paid time off
Statutory and voluntary benefits which may include healthcare (medical, dental, and vision), life, accident, disability, commuter, and retirement options (401(k)/pension)
Company
Roku
Roku develops video streaming devices that provide users access to Internet-streamed video or audio services.
1001-5000 employees
H1B Sponsorship
Roku has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (120)
2024 (166)
2023 (81)
2022 (279)
2021 (195)
2020 (107)
Funding
Current Stage
Public CompanyTotal Funding
$212.01MKey Investors
News CorpFidelityGlobespan Capital Partners
2017-09-28IPO
2015-11-09Series H· $45.5M
2015-11-01Secondary Market
Leadership Team
Preston Smalley
VP of Viewer Product
T
Thomas Dodson
Vice President of Platform Operations
Recent News
2026-01-08
Android Authority
2026-01-07
Company data provided by crunchbase