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Edelman · 1 day ago

Director, Analytics

Washington, DC

Full-time

Onsite

Director/Executive

$86K/yr - $139K/yr

6+ years exp

Edelman is seeking a Director, Marketing Analytics to join their Performance Marketing and Digital team. This role will oversee a team of analysts and work directly with internal stakeholders to define, build, and execute multi-channel measurement strategies for brand and acquisition programs for global clients.

AdvertisingAdvertising PlatformsAnalyticsBrand MarketingCMSContent MarketingCRMMarketingPublic Relations

H1B Sponsor Likely

Responsibilities

Own the development of measurement frameworks, learning agendas, data integration and measurement execution across multiple client workstreams

Contextualize and apply data to generate a holistic view of the audience and inform the development of programs, content, and experiences

Apply knowledge of the client and the digital analytics craft to evaluate new data opportunities in the form of new sources, methodologies, technology partnership, client priorities, etc

Foster creative thinking around how to use data and how data can solve business challenges in support of marketing and communication activities

Collaborate with cross-discipline leads in Paid, Creative, Channel Strategy, Planning, Research and Business Intelligence to guide decision-making with technical and non-technical groups

Provide day-to-day management and mentorship to a team of analysts on both short and long-term projects

Qualification

Marketing AnalyticsCross-channel Performance AnalyticsData StorytellingTableauGoogle Data StudioAI in MarketingStakeholder ManagementTeam Management

Required

6+ years of relevant professional experience working with integrated marketing and comms tactics (earned, owned, influencer, paid) and developing insights

Possess a bachelor or graduate degree from an accredited post-secondary institution

Experienced marketing analytics leader with experience onboarding, and developing talent ideally within an advertising agency, consulting, or other client-services environment

Expertise in cross-channel performance analytics with technical knowledge of web analytics, organic social analytics, influencer marketing, paid analytics, campaign lift studies, etc

Ability to simultaneously manage multiple deliverables with various stakeholders

An excellent data storyteller and visualizer, with experience in Tableau, Google Data Studios

Ability to connect data to insights that drive program optimizations

Preferred

Understanding of AI landscape and the application of AI into marketing, comms, and measurement-related workstreams is a plus

Benefits

Medical and dental insurance

Vision

401K

Life insurance

Disability insurance

Paid time off

Travel assistance

Wellness programing

Company

Edelman

Glassdoor3.7

Edelman, a public relations firm, offers analysis, advertising, marketing, branding, and content and strategy management services.

Founded in 1952

New York, New York, USA

5001-10000 employees

http://www.edelman.com

H1B Sponsorship

Edelman has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (3)

2024 (4)

2023 (2)

2022 (4)

2021 (14)

2020 (3)