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AccuLynx · 2 days ago

Marketing Manager

Chicago, IL

Full-time

Onsite

Senior Level

$100K/yr - $150K/yr

7+ years exp

AccuLynx is seeking a results-driven Manager of Marketing to lead and execute integrated marketing programs that drive brand awareness, pipeline growth, and customer engagement for their B2B SaaS platform. The role involves collaborating with Sales, Product, and Customer Success to ensure marketing initiatives align with business goals and revenue impact.

Project ManagementSaaSSoftware

Hiring Manager

Laura Kunz

Responsibilities

Plan and execute multi-channel B2B demand generation campaigns (email, paid media, content, events, webinars, ABM)

Own marketing-sourced and influenced pipeline targets in partnership with Sales

Optimize lead lifecycle performance from MQL to SQL using data and insights

Develop and refine value propositions, positioning, and messaging for target buyer personas

Oversee the creation of high-quality content including whitepapers, case studies, blog posts, landing pages, and sales enablement assets

Ensure consistent brand voice across all marketing channels

Partner with Product and Sales to support product launches and feature releases

Create go-to-market plans, campaigns, and enablement materials to support adoption and revenue growth

Translate technical product capabilities into clear, customer-focused benefits

Track, analyze, and report on campaign performance, pipeline impact, and ROI

Use marketing automation and CRM tools (e.g., HubSpot, Salesforce) to manage programs and reporting

Continuously test, measure, and optimize marketing efforts

Work closely with Sales on alignment, lead quality, and campaign follow-up

Manage external vendors, agencies, or freelancers as needed

Plan, manage, and execute B2B event marketing initiatives, including trade shows, conferences, customer events, and virtual events

Own end-to-end event strategy: goals, budgeting, booth presence, messaging, logistics, lead capture, and post-event follow-up

Partner with Sales to align on event objectives, staffing, meetings, and pipeline acceleration

Measure event performance and ROI, including lead quality, pipeline contribution, and revenue impact

Coordinate with external vendors, event organizers, and internal stakeholders to ensure seamless execution

Qualification

B2B marketingDemand generationMarketing automationCRM toolsData analysisContent creationProject managementStrategic thinkingCollaborationCommunication skills