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L2T · 1 day ago

Digital Media Specialist

Chicago, IL

Full-time

Hybrid

Entry, Mid Level

$55K/yr - $65K/yr

1+ years exp

L2T is a premier digital marketing company with 20 years of experience in the automotive industry. The Digital Media Specialist will create and manage paid search, display, and video campaigns on Google, collaborating with teams to ensure seamless service to clients.

AdvertisingConsultingDigital MarketingMarketing

Growth Opportunities

No H1B

Hiring Manager

Laura B.

Responsibilities

Achieve Client business objectives through execution of digital media strategies

Manage digital media campaigns to achieve performance goals of clients via Google Ads

Support efforts of sales team through identification, validation and analysis of opportunities for increased performance and upselling

Track, manage and allocate monthly budgets for client accounts

Perform ongoing ad copy and keyword discovery, expansion, and optimization

Track, report, and analyze paid search performance. Support communication of account performance on monthly basis

Execute tests, collect and analyze data, identify trends and insights to demonstrate results and potential of new tools and technologies

Work collaboratively with the Digital Media team and with other departments to track issues, coordinate tasks, and proactively find solutions

Review and analyze data sets to determine trends and benchmarks for digital ad campaigns

Develop and present data analyses and recommendations internally and externally

Create and upgrade processes and procedures to be more effective in providing targeting recommendations

Qualification

Google AdsGoogle AnalyticsDigital campaign managementMicrosoft OfficeData visualization toolsAnalytical skillsVerbal communicationWritten communicationProblem solvingTime managementCollaborationAttention to detail

Required

Bachelor's degree in advertising, Marketing, Communications, Business Administration, or equivalent

Position is based out of Evanston, IL and hybrid work schedule (2x in-office per week) must be maintained

This position is not eligible for visa sponsorship. We were unable to consider candidates requiring CPT, OPT, or any other work authorization sponsorship at this time

1-2 years of experience working within a high volume of Google Ads campaigns

Google Analytics knowledge

Current Google Ads (search, display and video) certifications

Ability to learn multiple new platforms

Proficient with Microsoft Office

Exceptional verbal and written communication skills

Effective communication and collaboration with the sales, account management, and delivery teams

Strong attention to detail, problem solving and analytical skills

Ability to manage time and multiple tasks to meet competing deadlines

Ability to translate technical aspects of digital campaign management into customer-facing business language

Ability to flourish in a rapidly paced, fast-moving technology work environment

Self-directed and effectively working independently, yet able to contribute effectively to a high-performance team

Preferred

Contributor to bigger team picture (understands how their role impacts overall company goals and contributes to their goals for overall company success)

Experience with Google Display campaigns

Experience with Google Analytics and Google Tag Manager

Experience within the marketing or automotive industry

Knowledge of SQL queries and basic database mapping

Experience with data visualization tools such as Tableau, Power BI or Google Data Studio