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TikTok · 1 day ago

Associate Gaming Creator Growth Manager - TikTok LIVE

Los Angeles, CA

Full-time

Onsite

New Grad, Entry Level

$84K/yr - $144K/yr

0+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an Associate Gaming Creator Growth Manager to support their gaming creator ecosystem. The role involves planning and executing creator growth programs, collaborating across teams, and analyzing performance to drive measurable impact.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Apply and refine a tier-based segmentation model for creators by content type and growth stage

Deliver appropriate growth tactics per tier (e.g., 1:1 guidance, group sessions, self-serve resources)

Responsible for end-to-end execution of creator growth programs that cover cohort selection, onboarding, milestone tracking, and performance analysis

Operationalize creator sprints, rewards systems, and incentive campaigns aligned to tier-based goals

Collaborate with content and data teams to surface insights on creator performance, identify blockers, and highlight growth opportunities

Translate performance trends into actionable recommendations that inform program strategy and execution

Co-develop toolkits, guides, and training materials that help creators improve content output and monetization

Ensure content is clear, modular, and scalable to reduce the need for manual support

Assist in driving adoption of key TikTok LIVE features among creators

Track usage, gather creator feedback, and help optimize rollouts with the Product and Ops teams

Work closely with Campaign, Content, and Product teams to execute publisher-side campaigns, ensuring alignment across creator, content, and feature strategy

Support creator participation by monitoring performance, growth impact, and campaign execution quality

Help surface key learnings to inform future co-branded initiatives and activation models

Monitor creator behavior, platform trends, and competitive benchmarks

Contribute ideas and insights to improve growth playbooks and campaign strategy

Qualification

Creator strategyGrowth marketingAnalytical skillsContent operationsCollaborationProject ownershipClear communication

Required

0-3 years of experience in creator strategy, content operations, or growth marketing

Proven ability to execute programs and initiatives with measurable impact

Strong analytical skills with comfort navigating dashboards and campaign metrics

Experience working with creators, influencers, or publisher campaigns (gaming or livestreaming preferred)

Collaborative mindset and ability to work cross-functionally with content, product, and data teams

Clear communicator with strong project ownership

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)