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Collective Measures | Media & Analytics · 1 day ago

Associate Performance Media Manager - Paid Search + Paid Social

Minneapolis, MN

Full-time

Onsite

Entry, Mid Level

$60K/yr - $70K/yr

2+ years exp

Collective Measures is an agency that specializes in media and analytics, seeking an Associate Performance Media Manager to oversee and optimize paid social and search advertising. This role involves developing strategies, managing campaigns, and analyzing performance data to enhance advertising effectiveness.

AdvertisingMarketingSEO

Responsibilities

Day-to-day oversight and execution of paid social campaigns and paid search campaigns

Conversion rate optimization, including identifying, recommending, and implementing new landing pages for A/B testing

Lead day-to-day management and optimization of client Paid Social and paid search initiatives

Campaign planning, strategy, and plan documentation

Campaign tactics and segmentation build-out and optimization

Bidding optimizations

Test planning, recommendations, and management

Custom analysis, reporting, and insights

Analyze paid social + search performance data to gain insights and help integrate into strategic plans, thus improving all other tactics

Summarize and communicate the status of all campaigns with appropriate internal and external contacts

Work with project managers and team leads to create and ensure timely delivery of project requirements

Report on developing paid social trends, tactics, and opportunities to internal team and clients, with occasional authorship of POVs (Point of View) documents

Help elevate paid social practices for the agency by working in collaboration with performance media team leads

Qualification

Paid social advertisingPaid search marketingGoogle AnalyticsMicrosoft ExcelData visualizationCommunicationOrganizational skillsTeam collaborationSelf-starter