Apply on Employer Site

Recorded Future · 1 day ago

Email Campaign Specialist

Boston, MA

Full-time

Onsite

Mid Level

$110K/yr - $164K/yr

3+ years exp

Recorded Future is the world’s most advanced intelligence company, serving over 1,900 clients globally. They are seeking an Email Campaign Specialist to build and optimize email programs, focusing on metrics to enhance client engagement and retention throughout the customer journey.

AnalyticsCyber SecurityIntelligent SystemsReal Time

Culture & Values

Responsibilities

Plan, execute, and optimize automated email campaigns (such as newsletters, new user welcome flows, reactivation campaigns, etc.) focused on driving adoption and retention

Cultivate intimate familiarity with the client journey and understand client wants and needs throughout the lifecycle

Deliver eye-catching email templates in line with brand guidelines

Work across teams to gather requirements, develop strategy, and craft messaging that drive engagement and retention

Define clear and powerful segments with strategies and tailored messaging for each

Optimize program and other content performance through multivariate testing

Maintain an email calendar and share details around timing, audience, and desired outcomes

Qualification

Email marketingEmail campaign managementData-driven analysisCSSHTMLEmail marketing platformsSkilled communicatorMultivariate testingAttention to detail