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22squared · 1 day ago

Sr. Analyst

Atlanta, Georgia, United States

Full-time

Hybrid

Mid, Senior Level

3+ years exp

22squared is a company that focuses on analytics, and they are seeking a Senior Analyst to transform raw data into strategic insights for media planning and campaign optimization. The role involves designing dashboards, identifying performance trends, and collaborating with various teams to establish measurement frameworks and ensure consistent tracking.

AdvertisingBrand MarketingDigital Media

H1B Sponsor Likely

Responsibilities

Transform raw data into strategic insights that inform media planning, campaign optimization, and client recommendations

Design, build, and maintain dashboards and reporting systems across platforms like Tableau, Looker, and Snowflake—balancing accuracy with usability

Proactively identify performance trends, anomalies, and opportunities through exploratory analysis

Present findings and recommendations to internal teams and executive-level client stakeholders with clarity and confidence

Collaborate with media, strategy, and account teams to define KPIs, establish measurement frameworks, and ensure consistent tracking across channels

Lead QA efforts across campaigns and data pipelines, troubleshooting issues and implementing scalable solutions

Stay current on AI-powered analytics tools and methodologies, identifying opportunities to integrate automation and machine learning into workflows

Juggle multiple projects and stakeholders, adapting quickly as priorities shift

Qualification

SQLDigital analytics platformsData visualization toolsCloud data platformsETL conceptsPythonRCuriosity about dataCommunication skillsAttention to detailProject managementCollaborative mindset

Required

3–5 years of experience in analytics, data strategy, or a related field—preferably within an agency or healthcare marketing environment

Bachelor's degree in Statistics, Data Analytics, Marketing, Economics, or a related discipline

Working knowledge of SQL and comfort navigating large datasets

Hands-on experience with digital analytics platforms (Google Analytics, Adobe Analytics) and visualization tools a must (Tableau, Looker, Power BI)

Familiarity with syndicated research tools such as MRI-Simmons, Nielsen, Comscore or Placer.ai

Excellent communication and presentation skills—you have experience distilling complexity into a compelling story for any audience

Sharp attention to detail paired with strong prioritization and project management instincts

A collaborative mindset and genuine curiosity about how data can solve business problems

Preferred

Exposure to cloud data platforms like Snowflake or BigQuery

Familiarity with ETL concepts or basic data pipeline workflows

Some experience with SQL beyond querying—creating views, basic transformations

Interest in or early exposure to AI-powered analytics tools (e.g., ChatGPT, Gemini, or AI features within platforms like Tableau or GA4)

Experience with Python or R for data manipulation or automation a plus, but not required

Previous experience in healthcare, pharma, or other regulated industries

Awareness of advanced analytics methodologies such as Marketing Mix Modeling (MMM), Multi-Touch Attribution (MTA), or correlation/regression analysis—hands-on experience not required, but enthusiasm to learn and support these workstreams is a plus

Company

22squared

Glassdoor3.4

22squared creates exponential ideas for exponential results. Who wouldn’t want to add “squared” to their reach.

Founded in 1922

Atlanta, Georgia, USA

201-500 employees

http://www.22squared.com

H1B Sponsorship

22squared has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2023 (1)

2022 (2)