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Cypress HCM · 1 day ago

Senior Product Marketing Manager

United States

Contract

Remote

Senior Level

$70/hr - $80/hr

5+ years exp

Cypress HCM is seeking a Senior Product Marketing Manager to lead and execute the U.S. Hispanic video co-marketing strategy across Spanish-language TV partners. This hands-on role requires a proactive individual who thrives in a fast-paced environment and is responsible for co-marketing strategy, planning, and execution.

Human ResourcesInformation TechnologyStaffing Agency

Growth Opportunities

Responsibilities

Lead day-to-day relationships with Spanish-language programmers

Plan and execute Hispanic co-marketing initiatives including, but not limited to TV production(s), digital tactics, bespoke influencers and more

Collaborate and lead integrated co-marketing campaigns across all functional teams

Own co-marketing messaging and creative development by working cross-functionally with partners and agencies

Monitor and evaluate campaign performance to drive continuous improvement

Collaborate with legal and content team to advocate for co-marketing imperatives and champion existing programmer partnerships

Build strong relationships with internal & external partners, always expanding collaboration that delivers mutual growth and impact

Qualification

Hispanic marketing experiencePartner MarketingSpanish fluencyAgency management experienceProactive strategic thinkerExceptional organizationMicrosoft Office proficiencyAttention to detailProblem-solving skills

Required

Bachelor's degree in marketing or related field

5+ years Hispanic marketing or advertising experience

Fluent Spanish-language marketer -- must be able to speak, read, and write in Spanish

Proactive strategic thinker, always identifying opportunity areas

Exceptional organization, attention to detail and problem-solving skills. Proven ability to simultaneously manage multiple projects

Prior agency management experience and ability to achieve results through others

Confidence and experience presenting and interacting across all levels of management

Must be proficient using Microsoft Office products including Word, PowerPoint, Excel and Outlook

Ability to travel as business needs require

Must Have Skills Overview: Bilingual, Hispanic culture nuances, Partner Marketing, Spanish fluency - write, speak, read, spanish-language marketing expertise