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Kwik Trip, Inc. · 1 day ago

Digital Marketing Intern

La Crosse, WI

Internship

Onsite

Intern

$15/hr - $20/hr

Kwik Trip, Inc. is seeking a Digital Marketing Intern to assist with monitoring and maintaining their paid media campaign development across various social and programmatic channels. The intern will manage and optimize campaigns, collaborate on content creation, and analyze performance metrics to inform digital strategy.

Consumer GoodsFood and Beverage

Comp. & Benefits

Responsibilities

Assist in managing and optimizing paid media campaigns across various platforms such as Facebook, Instagram, Snapchat, TikTok, Google Ads, and StackAdapt

Utilize ad management tools (e.g., Facebook Ads Manager, Google Ads) to create campaigns, implement optimizations, generate reports, and ensure campaign quality

Collaborate with content creation teams to develop creative content and copy for paid media campaigns and advertisements

Support the management of Kwik Careers' paid media campaign implementation and reporting

Regularly monitor campaign performance and report on key performance indicators (KPIs) to the Paid Media Manager

Conduct competitive analysis and identify industry trends to inform the company's digital strategy

Participate in various Marketing Department projects, including promotions, signage, and other administrative tasks

Qualification

Google AdsFacebook AdsDigital marketingSocial media marketingData analysisProject managementAttention to detailWritten communicationPresentation skills

Required

Pursuing a degree in Marketing, Business Administration, or a related field

Familiarity with paid media platforms such as Google Ads, Facebook, Snapchat, and TikTok

Understanding of basic marketing principles and their alignment with paid media strategies

Knowledge of essential digital advertising metrics (e.g., reach, impressions, conversions)

Strong problem-solving and project management skills to handle multiple campaigns in a fast-paced environment

Proficiency in MS Office, especially Excel and PowerPoint, for report and presentation development

Exceptional attention to detail and written communication skills

Ability to manage multiple projects and meet deadlines

Analytical mindset with strong Excel skills for quick and accurate data analysis

Capable of working independently and collaboratively to complete tasks and projects

Effective presentation and communication skills for diverse audiences, including upper management

Ability to interpret complex data to evaluate campaign performance, make decisions, and provide recommendations

Preferred

Prior experience in social media or digital marketing is preferred

Company

Kwik Trip, Inc.

Glassdoor3.9

Our Mission: To serve our customers and community more effectively than anyone else by treating our customers, co-workers, and suppliers as we, personally, would like to be treated and to make a difference in someone's life.

Founded in 1965