Pragmatic Institute · 4 days ago
Paid Search Specialist
United States
Full-time
Remote
Entry Level
$60K/yr - $78K/yr
1+ years expPragmatic Institute is a fully remote team focused on elevating professional education. They are seeking a Paid Search Specialist to support the planning, execution, and optimization of paid search campaigns, with a focus on driving conversions and improving campaign performance.
Training
No H1B
Responsibilities
Help plan, build, and launch paid search campaigns within Google Ads
Conduct keyword research to identify growth opportunities and improve targeting, and you will assist with structuring campaigns, ad groups, and keywords to support clarity and performance
Write and maintain ads that reflect campaign goals and brand voice
Monitor daily performance for budget pacing, efficiency, and goal achievement
Make routine optimizations such as adjusting bids, adding negative keywords, and reallocating budgets
Support testing initiatives that involve ad copy, landing pages, and audience experiments
Work with analytics partners to review dashboards, ensure tracking accuracy, and interpret results
You will also create and share recurring performance summaries and insights with internal stakeholders, while staying informed about platform updates and best practices
Qualification
Required
A bachelor's degree in marketing, communications, business, analytics, or a related field
1 to 3 years of hands-on paid search experience and familiarity with Google Ads
You understand the basics of keyword research, bidding strategies, and campaign structure
You are comfortable reviewing performance metrics and identifying trends. You have experience working with analytics tools such as Google Analytics
You are organized, detail-oriented, and able to manage multiple campaigns and tasks at once
You communicate clearly and are comfortable collaborating with cross-functional partners
You are curious, willing to learn new tools, and open to feedback
You have a proactive and results-focused mindset and enjoy testing and optimizing to improve performance
Preferred
Experience with paid social and affiliate marketing channels is helpful
Exposure to landing page testing or conversion rate optimization is also valuable
Familiarity with HubSpot or other marketing automation tools is a plus
Experience working with creative partners to develop ad assets is also beneficial
Benefits
13 PTO days
5 sick days
The week between Christmas and New Year’s off
Company
Pragmatic Institute
Pragmatic Institute provides product and data science training and education across the globe.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2022-07-11Acquired
Leadership Team
Rebecca Kalogeris
Podcast Host, Pragmatic Product Chats
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