TULU · 4 days ago
Growth Marketer
New York, NY
Full-time
Onsite
Mid, Senior Level
$90K/yr - $120K/yr
5+ years expTULU is revolutionizing the way people live by creating a powerful product access and usage platform. They are seeking a Growth Marketer to own user acquisition strategies, blending digital and physical tactics, and to drive the company's growth through innovative marketing efforts.
CommunitiesProperty Management
Responsibilities
Lead B2C marketing efforts end-to-end, from planning to execution, ensuring initiatives are data-driven and optimized for success
Create durable flywheels (referrals, ambassador programs, owned placements) that don’t rely on paid/SEO
Forecast registrations and capacity needs; plan resources and rollout sequences
Build creative messaging, design language, and value offerings that resonate with the market and drive action
Contribute to onboarding, funnel optimizations and user flow changes
Enhance marketing operations, streamline processes, and implement best practices to improve efficiency and effectiveness
Report weekly on funnel impact and learnings; maintain a quarterly test plan with scale/stop criteria
Qualification
Required
5+ years B2C growth marketing experience
Mastery of non-paid acquisition tactics (referrals, community, partnerships, owned surfaces)
Ship fast: ideate, prototype, test, analyze and operationalize; keep a tight weekly experiment loop
Fluency with QR/UTM taxonomy and basic analytics; comfort with lightweight creative tools (Canva/Figma)
Strong experimentation/analytical chops (A/B, holdouts, incrementality); can model incentive payback & fraud controls
Vendor/freelancer wrangling when needed; crisp communication and ops discipline
Proven ability to build comprehensive acquisition strategies across multiple channels
Experience with CRM systems and Marketing Automation (preferably Braze)
Preferred
start-up experience
campus or multi-property program experience
experience working with a B2B2C model
experience with subscription based business models
Benefits
Equity in the company
Medical, Dental and Vision premiums covered at 100%
401k benefits
A collaborative in-office environment with an open floor plan, fully stocked kitchen
Fun company social events
Company
TULU
TULU is the Usage Economy platform that elevates products and services brands to win today’s needs-driven consumers.
11-50 employees
Funding
Current Stage
Early StageTotal Funding
$46.8MKey Investors
Regeneration.VCNew Era Capital PartnersGoogle for Startups
2025-11-19Series A· $17M
2022-09-20Series A· $5M
2022-04-20Series A· $20M
Leadership Team
Yishai Lehavi
Co-Founder and CEO
Yael Shemer
Co-Founder and CCO
Recent News
alleywatch.com
2025-11-24
2025-11-23
Company data provided by crunchbase