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TikTok · 1 day ago

Senior Product Marketing Manager- Platform Product Operations-API

United States

Full-time

Remote

Senior Level

$128K/yr - $290K/yr

5+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking an experienced Product Marketing Manager to enhance their Business Center platform. The role involves collaborating with cross-functional teams to improve advertiser tools, ensuring a seamless user experience, and driving product roadmap initiatives.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Work in tandem with cross-functional teams to grasp and anticipate the needs of advertisers, ensuring that both the ticketing tool and other efficiency tools cater to those requirements

Evaluate data and feedback to discern trends and avenues for enhancing the tools and the entire advertiser experience

Supervise the evolution of the ticketing and efficiency tools, guaranteeing alignment with the dynamic requirements of TikTok advertisers

Drive the product roadmap for all tools, set distinct timelines, and prioritize tasks based on prospective impact and business needs

Ensure all tools under management deliver an intuitive, smooth, and efficient user experience for advertisers

Procure and integrate feedback from users, ensuring continuous tool refinement

Ensure that all tools integrate seamlessly with each other and with the broader TikTok advertising ecosystem

Work on enhancing compatibility with external platforms and systems commonly used by advertisers

Spearhead the creation and regular update of comprehensive documentation, user manuals, and FAQ sections for all tools

Collaborate and/or conduct trainings to equip users with knowledge on tool capabilities and best utilization practices

Serve as the chief liaison between product teams and internal stakeholders, ensuring clear communication regarding tool updates, features, and feedback

Coordinate with QA/PM teams to ensure rigorous testing of tools for bugs, usability issues, and performance bottlenecks

Organize beta-testing phases with select advertisers to garner real-world feedback before full-scale rollouts

Constantly monitor tool performance metrics, aiming for high uptime, swift ticket resolution, and overall operational efficiency

Implement feedback loops with the support team to continuously refine tool functionalities based on real-world challenges and advertiser requirements

Stay updated with the latest industry trends, competitor tool features, and technological advancements to ensure TikTok's tools remain cutting-edge and market-leading

Qualification

Product operations experienceDigital ad productsData analysis skillsSaaS platformsAdvertising solutions knowledgeCustomer service orientationSales/client-facing experienceFast learnerCommercial mindsetSelf-starter

Required

BA/BS degree or above

5+ years of product operations experience with digital ad products or in saas platforms; familiarity with advertising solutions at Google, Meta, and Snapchat

A fast learner and self-starter who gets to the point quickly with a good sense of judgment and original thinking

A commercial mindset with experience building business cases from market research and analysis

Strong data and business analysis ability, analytical mind, and good data skills; comfortable with spreadsheets

Customer service orientation and experience working in a sales/ client-facing capacity

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)