Universal Orlando Resort · 1 day ago
Social Media & Digital Content Manager - Universal Kids Resort
Frisco, TX
Contract
Onsite
Senior Level
5+ years expUniversal Orlando Resort is seeking a Social Media & Digital Content Manager to lead the digital production and social media efforts for Universal Kids Resort. The role involves overseeing website production, collaborating with marketing teams, and analyzing campaign performance to drive engagement and ticket sales.
Entertainment
Responsibilities
Reviews, assigns and oversees daily website production efforts performed by the web content production team
Supervises web content production staff to execute website content and maintenance efforts as prioritized by the business
Reviews traffic website production efforts through IMC, PM/Popcorn Village and IT to ensure on-time implementation
Collaborates with Marketing teams to shift production schedules to accommodate all requests
Serves as technical liaison with IT web development staff and collaborates on work efforts related to the content management system
Manages bug reporting and task progress
Participates in weekly Owned Content meetings to communicate status and facilitate prioritization
Leads the submission and coordination of Legal and UKR-specific intellectual property approvals and the execution of all contracts, documentation, and process management
Collaborates across Marketing & Sales and with key stakeholders to support integration of social executions with online and offline programs
Translates social media workflows into actionable processes to optimize social activations
Analyzes and tracks campaign performance, making real-time recommendations and helps solidify and operationalize global KPIs and dashboards
Responsible for trafficking website production efforts through IMC, PM/Popcorn and IT to ensure on-time implementation
Manages website maintenance task list through project management software and established business and IT processes; finds efficiencies where appropriate
Oversees third-party content production resources as needed
Supports the development of content strategy and social media capabilities for all social channels such as Facebook, Instagram, TikTok, YouTube, Pinterest, and Twitter that drive ticket sales, hotel occupancy, new brand recognition and fan retention
Leverages UDX teams to create symphony moments for digital production with Universal Kids, NBCUniversal and other UDX initiatives
Understand and actively participate in Environmental, Health & Safety responsibilities by following established UDX policy, procedures, training, and team member involvement activities
Perform other duties as assigned
Qualification
Required
Advanced experience with technical and functional components of content management systems
Advanced experience managing website, mobile web and mobile app content and development projects
Ability to articulate business and product requirements into structured, executable specifications for implementation
Excellent understanding of web design methods, UX/UI principles, wire framing, user flows and best practices
Experience in facilitating prioritization and trade-off discussions with business and IT
Editorial and operational skills with a deep understanding of the role content plays in supporting marketing and commerce
Strong understanding of marketing and sales principles and their application to content marketing strategy for web and mobile
Ability to communicate effectively on all levels, including concise verbal and written communication
Strong knowledge of the content management system's core functionality and testing/ implementing solutions with CMS environment
Thorough understanding of internet technologies including analytics and SEO, business concepts, security issues, and networking standards
Strong use problem-solving and analytical skills to support and troubleshoot large-scale business applications
Familiarity of Agile software development processes. Manage Content Production team as they work from high level requirements through detailed specifications, prototype, software deployment and administration
Familiarity with web graphics and animation, using Adobe Photoshop, Flash MX (2004), Image Ready and other tools on both Mac and PC platforms
Consistent attendance is a job requirement
Bachelor's degree in Marketing, Computer Science, MIS, Engineering, or related field is required
5+ years' experience working in website production and/or development, project management, and design is required; or equivalent combination of education and experience
Benefits
Competitive compensation package
Company
Universal Orlando Resort
For years, we’ve been creating a legacy of unforgettable experiences for our Guests.
10001+ employees
H1B Sponsorship
Universal Orlando Resort has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (8)
2024 (8)
2023 (5)
2022 (5)
2021 (2)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Tracey Stockwell
CFO
Bobby B. Belzeski
Human Resources Business Partner
Company data provided by crunchbase