The Hershey Company · 1 day ago
Analyst, Customer Demand
Hershey, PA
Full-time
Onsite
New Grad, Entry, Mid Level
0+ years expThe Hershey Company is seeking a Customer Demand Analyst to manage and integrate data across various departments to develop accurate operational forecasts. This role involves collaborating with Sales, Customer Planning, Marketing, and Supply Chain to ensure forecasts align with business direction and market trends.
ConfectioneryFood and BeverageManufacturingService IndustrySnack Food
Responsibilities
Develop and maintain item-level forecasts using statistical models, customer insights, and market intelligence
Collaborate with Customer Planning, Sales, Marketing, and Supply Chain to integrate business trends, promotional plans, new items, and everyday item seasonality into forecasts. Prioritize key activities that drive forecast improvement such as alignment on merchandising and innovation
Champion the Customer Demand Alignment (CDA) process, facilitating collaboration and consensus across Sales and Integrated Dynamic Planning to ensure alignment of plans (including Turn Replenishment, Merchandising, Reset, and Innovation forecasts)
Attend applicable customer team meetings with Customer Planning to ensure full visibility to strategy and key planning decisions
Ensure forecast accuracy and continuous improvement by monitoring KPIs (e.g., WMAPE, Bias) and leveraging new tools
Maintain data integrity in Kinaxis and other relevant systems, ensuring timely publication of forecasts and new item setups
Communicate forecast assumptions, changes, and discrepancies to stakeholders, and work with relevant teams to resolve issues
Deliver shared customer-focused goals (e.g., Case Fill, Waste, On Shelf Availability, OTIF) and provide analysis to validate alignment with Sales and Customer Planning
Support monthly IBM Demand meetings and incorporate feedback to improve processes
Lead or participate in special projects, such as seasonal planning, new product launches, and continuous improvement initiatives
Participate in core planning processes (e.g., KEM meetings, SKU rationalization) as a representative of the Demand Planning team
Maintain thorough and explicit record of key planning assumptions by segment, building block and key driver/initiative
Qualification
Required
Proficiency with SAP, Kinaxis, PlanEx reporting, and customer-specific systems
Strong understanding of business management and supply chain concepts
Effective communication and relationship management skills
Ability to analyze data, implement forecasts, and adapt to change
Strong mathematical and problem-solving skills
Openness to technology advancements and process improvements
Bachelor's degree in Business, Supply Chain, Mathematics, Information Systems, or equivalent experience
Up to 4 years of relevant business experience preferred
Company
The Hershey Company
The Hershey Company is headquartered in Hershey, Pa., and is an industry-leading snacks company with a purpose to make more moments of goodness through its iconic brands.
10001+ employees
H1B Sponsorship
The Hershey Company has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (10)
2024 (6)
2023 (7)
2022 (6)
2021 (4)
2020 (11)
Funding
Current Stage
Public CompanyTotal Funding
$4.62B2025-10-21Post Ipo Debt· $1.88B
2025-02-19Post Ipo Debt· $2B
2023-05-01Post Ipo Debt· $750M
Leadership Team
Kirk Tanner
Chief Executive Officer
Deepak Bhatia
Chief Technology Officer SVP
Recent News
2026-01-07
2026-01-07
Company data provided by crunchbase