SBH Fashion · 3 days ago
Brand Marketing Manager / Associate
New York, NY
Full-time
Onsite
Mid, Senior Level
$80K/yr - $110K/yr
3+ years expSBH Fashion is a fast-growing denim brand seeking a Brand Marketing Manager to help shape and scale their brand presence across channels. This role involves leading the planning and execution of brand campaigns while collaborating with internal teams and external agencies to ensure brand consistency and compelling storytelling.
FashionLifestyle
Hiring Manager
Emma Stoller
Responsibilities
Lead the planning and execution of seasonal and always-on brand campaigns, from concept through launch and post-campaign analysis
Partner closely with internal teams and external agencies to ensure brand consistency and compelling storytelling across all touchpoints
Translate brand strategy into clear briefs, timelines, and deliverables for creative and marketing partners
Own influencer marketing strategy, including seeding, paid partnerships, and long-term brand ambassadors
Identify, onboard, and manage relationships with creators who authentically align with the brand
Drive UGC initiatives that support brand awareness, engagement, and performance marketing needs
Serve as the primary day-to-day partner to the PR agency, aligning on launches, storytelling angles, and press moments
Support product launches, collaborations, and key brand moments with cohesive marketing and PR execution
Act as a central project manager across brand marketing initiatives, ensuring timelines, budgets, and deliverables stay on track
Track KPIs related to brand campaigns, influencer performance, and content effectiveness, providing insights and recommendations
Qualification
Required
3–7 years of experience in brand marketing, influencer marketing, or integrated marketing, preferably within fashion, denim, or consumer brands
Strong experience working with PR teams, creative agencies, and digital partners
Proven track record managing influencer programs and UGC initiatives
Exceptional project management skills with the ability to manage multiple timelines and stakeholders
Strong creative sensibility with an eye for brand, culture, and storytelling
Highly organized, proactive, and comfortable working in a fast-paced, growth-stage environment
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
11-50 employees
Funding
Current Stage
Early StageCompany data provided by crunchbase