Career Strategies · 2 weeks ago
External Marketer
Career Strategies is a company focused on skilled nursing facilities, and they are seeking an External Marketer to build and maintain referral relationships to support census growth. The role involves developing partnerships with local hospitals and community organizations while promoting the facility’s clinical services.
Responsibilities
Develop and maintain referral relationships with local hospitals, discharge planners, case managers, physicians, and community partners
Drive admissions and census growth through consistent external marketing efforts
Represent the facility professionally in the community and at networking events
Educate referral sources on the facility’s services, clinical programs, and outcomes
Collaborate with internal admissions, nursing, and leadership teams to ensure smooth transitions of care
Track and report referral activity, trends, and market intelligence
Support facility marketing initiatives and outreach strategies
Qualification
Required
Proven experience as an External Marketer in skilled nursing / long-term care required
Established relationships with Tampa-area hospitals and community referral sources required
Strong knowledge of SNF referral processes and payer mix
Excellent communication, relationship-building, and follow-up skills
Self-motivated with the ability to work independently
Preferred
Experience working with Medicare, Managed Care, and Medicaid populations
Background in healthcare sales or business development within post-acute care
Benefits
Competitive compensation
Supportive leadership and collaborative team environment
Opportunity to make a direct impact on census growth