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Burlington Stores, Inc. · 1 day ago

Creative Director- Private Label Packaging

Burlington, NJ

Full-time

Hybrid

Senior Level, Lead/Staff

$135K/yr - $175K/yr

10+ years exp

Burlington Stores, Inc. is a rapidly growing brand seeking a Creative Director for their Private Label Packaging. The role involves leading the creative vision and execution of packaging systems across various categories, ensuring alignment with brand strategy and operational goals.

ApparelE-CommerceRetail

Responsibilities

Lead the creative vision, development, and execution of packaging systems across all private label brands

Translate brand strategy into packaging that is distinctive, scalable, and optimized for shelf impact

Ensure all creative outputs uphold Burlington’s brand standards while meeting category-specific needs

Guide evolution of brand architecture, sub-brand identities, and category segmentation

Own creation of master packaging guidelines for each private brand, including typography, color systems, iconography, patterning, structural formats, and photography direction

Build modular, efficient systems that flex across product types while maintaining brand consistency and elevating product

Partner with merchants, product development, and sourcing to align on assortment, claims, copy, and any legal requirements

Collaborate closely with Merchandising, Sourcing, Imports, Branding, Legal, and Store Design to ensure packaging supports business strategy and operational needs

Serve as creative point of contact for external agencies, printers, and packaging vendors

Provide clear, actionable creative direction and feedback to internal teams and partners

Lead, mentor, and inspire a multidisciplinary team spanning design, art direction, and production—cultivating high performance, growth, and collaboration

Oversee end-to-end project planning including timelines, workflow, resource allocation, and milestone management to ensure seamless execution and clear executive alignment

Drive continuous improvement in creative processes, operational efficiency, and output quality to consistently elevate the final product

Assess and determine the right execution model —internal team, external partners, or agency support—to deliver the highest level of creative excellence

Excel in a fast-paced, highly dynamic off-price environment, adapting quickly to shifting priorities while maintaining clarity, momentum, and team engagement

Build strong, productive relationships across vendors, cross-functional partners, direct reports, and leadership to move projects forward and support organizational goals

Partner with Production/Studio teams to ensure files meet all technical specifications and roll out

Review color, material, and finish options to achieve the quality needed to elevate our products within cost parameters

Oversee photoshoot direction for packaging imagery, including product, lifestyle, and textural assets

Qualification

Packaging designBrand strategyCross-functional collaborationRetail packaging experienceCreative team leadershipProject managementDetail-orientedCommunication skills