KARLA OTTO · 2 days ago
Manager, VIP & Influence
52 Mercer St, New York, United States, 10013, US
Full-time
Hybrid
Mid Level
4+ years expKarla Otto is a globally recognized public relations and communications agency with a strong presence in luxury sectors. They are seeking a Manager, VIP & Influence to lead talent programming and manage partnerships for luxury clients, ensuring exceptional execution in fast-paced environments.
Public Relations
Responsibilities
Day-to-day management of VIP and influencer deliverables across fashion, lifestyle, hospitality, and beauty accounts, with a strong focus on events, activations, and fashion shows
Lead execution of brand activations, collaborations, press events, fashion shows, and VIP experiences, including on-site support and talent coordination
Build and maintain strong client relationships, serving as the primary day-to-day lead and delegating to junior team members as appropriate
Provide accurate budget estimates for paid partnerships, including brand ambassadorships, event attendance, social campaigns, and booking DJs/performers
Draft and manage talent Statements of Work, outlining deliverables, services, usage rights, exclusivity, timelines, and fees
Strategically cast talent for both organic and paid opportunities, aligned to brand DNA, KPIs, audience, and budget
Negotiate influencer and celebrity partnerships and execute talent contracts in collaboration with legal
Manage paid talent deliverables and approvals, ensuring all deadlines are met and client feedback is addressed efficiently
Oversee campaign budgets and partner closely with client and finance teams to ensure third-party collaborators are paid accurately and on time
Advise clients on organic VIP and influencer strategy, including seedings, dressing opportunities, guest list curation, and press trip support
Proactively engage stylists to secure celebrity placement opportunities for KO brands
Build and maintain relationships across the entertainment ecosystem, including talent agents, managers, publicists, influencers, stylists, and relevant media
Communicate proactively with clients regarding talent opportunities, industry trends, competitive landscape, and program performance
Act as on-site client and agency point-of-contact at high-profile events, activations, and fashion shows
Review work submitted by junior team members and provide clear, constructive feedback
Measure, analyze, and report on campaign performance to optimize future programs (CPM, impressions, engagement, ROI)
Qualification
Required
4+ years of experience at an agency or in-house, ideally within fashion, luxury, entertainment, or lifestyle
Proven track record managing paid influencer and VIP campaigns, including events and activations
Strong understanding of Instagram, TikTok, and emerging social platforms
Demonstrated experience supporting or leading fashion shows, brand events, collaborations, and experiential activations
High level of polish, sophistication, and attention to detail—both aesthetically and operationally
Strong negotiator with experience navigating complex contracts in partnership with legal teams
Confident self-starter who brings ideas forward and contributes meaningfully to client experience and team culture
Enthusiastic about attending industry events and building real-world relationships
Excellent written and verbal communication, organization, and research skills
Positive, solutions-oriented mindset with the ability to thrive under pressure
Creative, curious, and eager to grow within luxury VIP and influencer marketing
Benefits
Medical, Dental, and Vision plans
401K Employer Match program
Commuter Benefits
Paid Time Off including Vacation Days, Personal Days, Sick Days, and additional Comp Days
Company-wide closure last week of the year
10 Federal Holidays Observed
Company
KARLA OTTO
Karla Otto is an international public relations and brand strategy agency.
201-500 employees
Funding
Current Stage
Growth StageTotal Funding
unknown2017-09-07Acquired
Company data provided by crunchbase