SBH Fashion · 1 day ago
Head of Commercial
SBH Fashion is a fast-growing, digitally native luxury comfort and lifestyle brand seeking a Head of Commercial to drive growth through retail expansion and wholesale scaling. This role will manage the brand's physical presence and ensure profitable growth across all commercial channels while collaborating with various cross-functional leaders.
Responsibilities
Lead the end-to-end strategy and execution for physical retail expansion, including flagship stores, permanent locations, and selective pop-ups
Own market selection, site strategy, and expansion roadmap aligned with brand and financial goals
Partner with Real Estate, Finance, and Design on site evaluation, lease negotiations, and store development
Define store operating models, staffing plans, and performance KPIs
Ensure a premium, immersive, and consistent customer experience that reflects the brand’s luxury comfort positioning
Leverage store performance insights to inform broader commercial, merchandising, and brand strategies
Develop and execute a disciplined wholesale growth strategy that balances brand elevation with revenue and margin targets
Identify, onboard, and manage strategic wholesale partners across domestic and international markets
Own key account relationships and commercial negotiations, including terms, assortments, pricing, and distribution strategy
Partner closely with Product, Planning, and Operations to support wholesale forecasting, inventory flow, and delivery
Maintain brand consistency and presentation standards across all wholesale environments
Own total commercial revenue across physical retail and wholesale channels
Build, lead, and scale a high-performing commercial organization across retail and wholesale functions
Establish scalable processes, reporting, and KPIs to measure performance, productivity, and profitability
Partner with Marketing and Brand to align channel strategies with launches, storytelling, and customer acquisition initiatives
Provide regular insights and recommendations to executive leadership on growth opportunities, risks, and market trends
Qualification
Required
8–10+ years of experience in commercial, retail, or wholesale leadership roles within luxury, premium, or design-driven consumer brands
Proven track record opening and scaling brick-and-mortar retail locations, ideally for a digitally native or omnichannel brand
Deep experience building and managing wholesale businesses and key account relationships
Strong financial acumen, including experience owning revenue targets, P&Ls, and expansion economics
Demonstrated ability to balance brand integrity with commercial performance
Experience building and leading teams in fast-growth, entrepreneurial environments
Company
SBH Fashion
SBH Fashion is a staffing and recruiting company providing fashion staffing services.
Funding
Current Stage
Early StageCompany data provided by crunchbase