Figure · 1 day ago
Senior Performance Marketing Manager (Crypto)
San Francisco, CA
Full-time
Onsite
Mid, Senior Level
$118K/yr - $148K/yr
3+ years expFigure is transforming capital markets through blockchain and is seeking a Senior Performance Marketing Manager (Crypto) to join their DTC Marketing team. This role involves owning the acquisition strategy and scaling Figure Markets through various paid acquisition channels and collaboration with multiple teams.
BlockchainFinanceFinancial ServicesFinTech
No H1B
U.S. Citizen Only
Responsibilities
Own the strategy and execution of paid acquisition channels (Moloco, Meta, TikTok, Google App Campaigns, programmatic, etc.) with clear acquisition efficiency goals (CPA, CAC/LTV, etc)
Design, launch, and optimize acquisition experiments across creatives, audiences, and bidding strategies
Develop a rigorous testing roadmap across channels and funnel stages
Partner with data science and engineering to refine attribution, event tracking, and conversion modeling (Appsflyer expertise required)
Ensure data accuracy, define tracking specs, and troubleshoot discrepancies across MMP, ad platforms, and internal databases
Collaborate with product and lifecycle to improve onboarding activation rates and reduce early churn
Build and optimize App Store metadata, screenshots, and conversion experiments
Develop hypotheses to improve conversion from impression → install → registration → first transaction
Work with PMs to understand and influence the product roadmap for growth-related opportunities
Partner with Creative/Brand to generate high-performing ad creatives and iterate quickly based on performance data
Align with Risk/Compliance on messaging requirements for crypto products
Qualification
Required
3-5+ years of experience in performance marketing for mobile apps, ideally in fintech, trading, or crypto
Deep expertise with Appsflyer (required), including event setup, troubleshooting, and attribution modeling
Proven track record of efficiently managing multi-million-dollar budgets
Strong analytical skill set with the ability to dive into data, interpret results, and drive decisions
Experience optimizing complex purchase or trading funnels—not just install-level optimization
Familiarity with SKAN 4/5, privacy-first performance strategies, and incrementality testing
Strong communication skills and ability to influence cross-functional partners at all levels
Self-starter who thrives in fast-paced, ambiguous environments and can build process where none exists
Benefits
Comprehensive health, vision, and dental insurance with 100% employer-paid premiums for employees and their dependents on select plans
Company HSA, FSA, Dependent Care, 401k, and commuter benefits
Employer-funded life and disability insurance coverage
11 Observed Holidays & PTO plan
Up to 12 weeks paid family leave
Continuing education reimbursement
Company
Figure
Figure is a financial services company leveraging blockchain technology.
501-1000 employees
Funding
Current Stage
Public CompanyTotal Funding
$1.57BKey Investors
Ondo FinanceVictory Park CapitalJP Morgan
2025-11-24Post Ipo Equity· $25M
2025-09-11IPO
2025-05-21Debt Financing
Leadership Team
Michael Tannenbaum
Chief Executive Officer
Ronald Chillemi
Chief Legal Officer
Recent News
dcm.com
2025-12-31
Crunchbase News
2025-12-22
2025-12-11
Company data provided by crunchbase