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Ford's Garage · 1 day ago

Vice President of Marketing

Tampa, FL

Full-time

Onsite

Director/Executive

10+ years exp

Ford's Garage is a high-energy American restaurant brand blending Ford automotive heritage with modern dining experiences. They are seeking a Vice President of Marketing to drive brand growth, guest sales, and franchisee performance while ensuring alignment between corporate objectives and franchisee execution.

ConfectioneryFood and BeverageFood DeliveryRestaurants

Responsibilities

Own/evolve the brand positioning, voice, and guest value proposition across all channels

Support Franchise Sales and Development

Develop and execute the annual and multi-year marketing growth strategies aligned with unit growth, AUV improvement, and brand awareness

Ensure brand consistency across restaurants, digital platforms, advertising, packaging, and guest touchpoints

Lead brand innovation initiatives, including brand development, and daypart expansion

Oversee brand compliance in conjunction with Ford Motor Company

Drive guest frequency, trial, and growth through national and local marketing programs

Oversee promotional calendars, limited time offers (LTOs), specialty platforms & menus

Partner with Operations and Culinary to ensure marketing initiatives are executable

Use data/insights to optimize ROI across paid media, promotions, and loyalty programs

Lead digital strategy across website, mobile app, online ordering and third-party delivery

Own loyalty strategy, including acquisition, retention, and guest lifecycle marketing

Oversee guest data strategy, analytics, and marketing technology stack

Drive measurable growth in digital sales mix and loyalty engagement

Develop scalable local store marketing (LSM) programs that franchisees can execute

Serve as a key partner to franchisees on marketing best practices and performance

Ensure marketing compliance with brand standards while allowing for local flexibility

Communicate marketing strategies clearly and credibly to franchise owners and partners

Lead brand advertising strategy, including creative development and media planning

Manage agency relationships (creative, media, digital, PR)

Oversee marketing fund governance, budgeting, and reporting

Manage crisis communications in partnership with executive leadership

Partner with Culinary on menu innovation, naming, positioning, and launch strategies

Own menu architecture, pricing, photography, and in-restaurant point of purchase (POP)

Lead Retail innovation, design and creation in conjunction with vendor partners

Translate food and beverage innovation into compelling guest-facing storytelling

Build, lead, and develop a high-performing marketing organization

Define the right internal vs. external resource mix for a 100-unit franchisor

Establish clear KPIs, dashboards, and accountability across all marketing functions

Foster strong cross-functional collaboration with all company departments

Qualification

Marketing leadershipDigital marketingFranchise systems knowledgePerformance analyticsBrand strategyCRMAgency managementTeam leadershipCommunication skillsProject management