iHerb · 1 day ago
Marketing Analyst, CRM/Retention
Irvine, CA
Full-time
Onsite
Mid Level
$54K/yr - $116K/yr
3+ years expiHerb is a global powerhouse in health and wellness, seeking a Marketing Analyst, CRM & Retention to enhance its retention marketing team. This role focuses on providing insights and analytics to optimize customer relationship marketing programs, working closely with CRM managers to drive data-driven decisions and improve customer engagement.
BeautyDelivery ServiceE-CommerceFood and BeverageHealth CareRetailSoftwareWellness
Responsibilities
Analyze performance of CRM campaigns and lifecycle programs to identify drivers of engagement, conversion, and retention
Conduct deep dives into customer segments, behavior patterns, and opt-in journeys to uncover opportunities for optimization
Translate findings into actionable recommendations and present findings clearly and persuasively through dashboards, visualizations, and presentations
Own the customer cohort model, and forecasting retention rates and repeat customer spending as part of the overall annual company budget process
Work with product, data, and marketing operations to ensure accurate data pipelines and tagging for campaign tracking
Qualification
Required
Advanced SQL knowledge
Familiarity with ecommerce datasets including Google Analytics
Strong communication skills: listening, verbal, and written
Strong analytical skills and comfort with data, metrics, and dashboards (Excel, Looker, Tableau, or similar)
Highly proficient with excel and google sheets
Bachelor's degree in Analytics, Marketing, Statistics, Economics, or related quantitative field
3+ years of experience in marketing analytics, CRM, or retention in an e-commerce or DTC environment
Proficiency in data analysis and visualization tools (e.g., SQL, Tableau, Power BI, or Looker)
Strong Excel/Google Sheets skills and comfort working with large datasets
Understanding of digital marketing and CRM metrics (opt-in rates, CTR, CVR, churn, LTV, CAC, etc.)
Highly organized, detail-oriented, and proactive in identifying trends or anomalies
Preferred
Knowledge of Python or R for advanced analytics a plus
Benefits
Employees (and their families) that meet eligibility criteria as outlined in applicable plan documents are eligible to participate in our medical, dental, vision, and basic life insurance programs
May enroll in our company’s 401(k) plan
Employees will also be eligible for Time Off and Paid Sick Leave pursuant to the company’s policies
Employees will enjoy paid holidays throughout the calendar year
Hired applicant may be awarded Restrict Stock Units
Receive annual bonuses pursuant to eligibility and performance criteria defined in the respective plan documents and policies
Company
iHerb
iHerb is on a mission to make health and wellness accessible to all.
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
BT Bitarafan
CTO
Zach Thomann
Chief Operating Officer
Recent News
2026-01-11
2026-01-11
Company data provided by crunchbase