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Twin Cities PBS · 2 days ago

Director of Marketing and Communications

St Paul, Minnesota, United States

Full-time

Hybrid

Director/Executive

$130K/yr - $140K/yr

8+ years exp

Twin Cities PBS is one of the most innovative public media organizations in the country. The Director of Marketing and Communications leads the organization's marketing and communications efforts, developing and implementing strategies that support strategic priorities and initiatives while managing a team and collaborating cross-functionally.

GovernmentNon Profit

Responsibilities

Develops short-term and long-term integrated marketing and communications strategies that align with department and organizational goals and cater to key audiences

Leads team members to create and execute cross-channel marketing and communications plans including but not limited to social media, email newsletters, website content and programming, traditional and digital advertising, direct mail, targeted press and media outreach, and community activations

Intakes, prioritizes, and assigns projects and tasks based on organizational and marketing goals. Creatively problem solves to address and prioritize internal and external marketing opportunities and resources

Serves as the primary liaison and central point of contact with content production teams, revenue teams, and other partners to gather information and craft marketing and communications strategies in service of cross-departmental priorities. Identifies cross-promotional opportunities that drive mutual benefit and positive ROI. Clearly disseminates information to direct reports to ensure they effectively and efficiently execute marketing and communications plans and deliverables. Provides information and clarity to partners on project status and outcomes

Manages the planning and execution of overall marketing and communications editorial calendar for products, content verticals, and goals

Collaborates with the Vice President on PR strategies, issues management, brand reputation efforts. Manages media relations and develops contacts with media members, influencers, and community leaders. Acts as corporate spokesperson and responds to members of the media in a timely manner. Composes and distributes press releases. Works with Marketing and Content teams on press kits. Develops communications and associated materials for diverse external stakeholders including community partners, government officials, funders, members, donors, and audiences

Recommends process improvements and strategies to facilitate two-way flow of information and streamlining of marketing and communications functions. Creates best practices and standardized tools, templates, and documentation to support and explain MarComm work

Works continuously to assess and maintain the integrity of the Twin Cities PBS brand (visual identity, tone, voice) and its cohesive, consistent application across all internal and external touchpoints

Leads the management and maintenance of the Twin Cities PBS digital ecosystem including the website, email, and social media channels

Supports community activations that further the Twin Cities PBS mission and vision

Collaborates with other PBS and public media organizations to develop and enhance station relations efforts, resulting in greater reach for local content productions

Understands the user journey from acquisition through philanthropy and markets to key audiences appropriately based on their position in the marketing funnel

Manages marketing, communications, and promotional budgets for content verticals and strategic priorities, making sure all projects are delivered on time and within budget

Measures, analyzes, and tracks KPIs that assess marketing and communications success across platforms in line with marketing industry and public media standards and delivers ongoing reporting for senior management. Makes data-driven decisions and optimizes marketing campaigns and strategies for ongoing effectiveness. Researches current benchmark trends and audience preferences to determine the most appropriate mix of media to promote and present content to audiences

Provides and supports professional development and skill building for the Marketing team. Builds a culture of continuous learning in line with rapid marketing industry evolution

Focuses performance on the strategic plan by mentoring and motivating staff to develop a culture that lives the mission and drives results

Creates and assesses performance benchmarks and goals for individual staff members by platform and audience focus

Leads, mentors, inspires, and guides team and staff members throughout their Twin Cities PBS careers

Oversees the hiring, staffing, evaluation, overall management, and training of staff

Collaborates seamlessly with a broad range of internal clients representing a variety of departments and disciplines. Customizes the approach to client management and handles daily interactions with mutually beneficial synergy opportunities in mind

Collaborates with other Department Leaders including Creative Services and Marketing Operations, Events and Community Outreach, Sponsorship, Content (History, Arts & Culture, Public Affairs, Children’s Media), and Advancement (Membership, Major Giving, Institutional Giving, Revenue Operations) to develop fully integrated marketing and communications strategies

Works effectively with key external parties including paid talent, volunteer talent, the public, agency partners, production companies, and public media station relations contacts across the country

Manages and leads recurring team meetings and cross-departmental meetings to improve productivity and performance and meet station goals

Develops effective and visually compelling presentations for senior management that succinctly summarize key marketing and communications strategies, plans, and data-driven outcomes. Collaborates with Evaluation and other teams to integrate key insights into comprehensive reports and recaps

Participates as an active member and leader of the Twin Cities PBS Marketing team within the MarComm department. Contributes to shared goals and collaborates with colleagues on achievement of priorities

Other duties as assigned

Qualification

Marketing leadershipCommunications strategyDigital content managementProject managementEmail marketing platformsPRMedia relationsGoogle AnalyticsSEO techniquesCopywritingData analysisCultural adaptabilityTeam leadershipPresentation skillsCollaborationTime management

Required

Bachelor's degree in marketing, communications, journalism, or related field

8+ years of marketing leadership and strategy development, including the development and execution of cross-channel campaigns to grow awareness and engagement with new and existing audiences

5+ years of management experience with direct reports

Experience with marketing content strategy implementation, working with sophisticated editorial calendars and other content management tools

Proven experience effectively counselling senior-level executives and other business partners and activating a communications strategy with C-Suite executives

Proven experience in change management and working quickly in a fast-paced, cross-functional environment

Proven experience copywriting and developing effective presentations

Proven experience with email marketing platforms

Demonstrated experience in PR and media relations

Demonstrated knowledge and proficiency with communications technologies, all social media platforms (Instagram, TikTok, LinkedIn, Facebook, etc.), and digital content

Proven experience with CRM and CMS systems

Proven experience with project management systems

Experience with Google Analytics and other digital analytics platforms

Experience and knowledge of SEO and other search engine marketing techniques

Advanced analytical skills with passion for data and metrics with ability to interpret data and provide recommendations for optimizing marketing and communications strategy and campaigns

Storyteller with exceptional copywriting, editing and proofreading skills, including understanding and effectively translating complex subject matter into simple messages

Demonstrated ability to develop and deliver innovative, multiplatform marketing and communications strategies, plans, and tactics with measurable outcomes

Proven project management skills, including the ability to remain organized and manage multiple projects with competing deadlines and limited resources

Strong ability to build and maintain relationships with internal and external constituents in a friendly and professional manner

Exceptional ability to lead and inspire teams and keep them focused on organizational goals and strategies

Ability to work independently, be a self-starter, and motivate self to achieve success

Ability to work in a fast-paced team environment and collaborate to achieve goals

Strong focus on audience and end user needs

Strong organizational and time management skills. Able to multitask in a fast-paced, time sensitive production environment

Excellent verbal and written communication and presentation skills

Knowledge of AP and Chicago style writing

Ability to work collaboratively and communicate effectively with all team members

Commitment to advancing Inclusion, Diversity, Equity and Accessibility (IDEA) priorities within the organization

Culturally adaptive with empathy, experience, knowledge, and ability to work with diverse communities

Ability to work outside of regular office hours, when required

Ability to travel to locations in the greater metro area on a frequent basis. Occasional travel out of the state

Preferred

MBA or master's degree in marketing, communications, journalism, or related field

15+ years of marketing and communications leadership and strategy development

10+ years of management experience with direct reports

Background in broadcast media production and/or digital storytelling

On-camera experience with broadcast, social, or digital content

Experience with design software and tools (Adobe Creative Suite, Canva, etc.)

Benefits

Company provided benefits

Company

Twin Cities PBS

The mission of Twin Cities PBS (TPT) is to "Enrich lives and strengthen our community through the power of media." As one of the nation’s leading public media organizations, Twin Cities Public Television uses television, interactive media, and community engagement to advance education, culture and citizenship.

Founded in 1955

Saint Paul, Minnesota, USA

201-500 employees