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Avery Brewing Co · 1 week ago

Consumer Insights Manager

Grand Rapids, MI

Full-time

Onsite

Mid, Senior Level

$90K/yr - $110K/yr

5+ years exp

Avery Brewing Co is seeking a Consumer Insights Manager to lead consumer understanding and translate insights into strategic recommendations for Mahou USA. This role involves managing research projects and ensuring consumer insights inform business decisions across various internal teams.

Food and BeverageManufacturingMarketingSales

Culture & Values

Responsibilities

Own the full consumer learning agenda for the Founders and Avery brand portfolios: defining key questions, designing research plans and prioritizing learning needs aligned to brand, portfolio and innovation strategies

Lead end-to-end research projects including scoping, vendor management, methodology selection, budget stewardship, and insight translation

Translate consumer, market, and category insights into clear, actionable recommendations that inform brand positioning, campaign development, innovation roadmaps and packaging/design decisions

Identify emerging consumer trends, category shifts, and whitespace opportunities using primary research, syndicated data (IRI/Nielsen, Numerator, VIP), and cultural trend signals

Serve as the organization’s expert on category and consumer dynamics within but not limited to beer, NA beer, RTD beverages, and broader beverage-alcohol occasions

Partner closely with Brand Marketing to inform brand strategy, campaign briefs, creative development, and pre/post-launch campaign measurement

Guide early-stage innovation by leading product opportunity assessments, concept development research, early formulation feedback, and commercialization testing

Co-lead KPI development for new product launches, creating dashboards and performance reporting frameworks that track KPI’s performance post new product launch

Provide insight-driven recommendations for portfolio optimization, pricing strategy, packaging evolution, and channel-specific execution opportunities

Develop and maintain regular reporting that delivers actionable, digestible insights for leadership and cross-functional partners

Build stronger analytical frameworks that connect consumer sentiment, shopper behavior, and in-market performance to guide decision-making

Elevate the organization’s consumer-centric culture by presenting on consumer trends, leveraging insight tools

Strengthen internal processes for research intake, project planning, innovation stage-gate work, and communication of insights across the business

Understand consumer behavior in our taproom(s), with actionable insights to enhance the guest experience

Qualification

Consumer InsightsMarket ResearchData AnalysisSyndicated Data KnowledgeBrand StrategyInnovation DevelopmentProject ManagementProfessionalismMicrosoft Office ProficiencyCommunication SkillsCollaborationLeadership

Required

Bachelor's degree (B. A.) from four-year College or University. A degree in Marketing and/or Consumer Insights, Statistics or related field is preferred

5-7 years of experience in consumer insights, market research, analytics, or related roles within a CPG, beverage, or retail organization

Proven experience leading end-to-end research projects (qualitative and quantitative), including agency management and budget oversight

Strong working knowledge of syndicated data sources (IRI/VIP and Numerator strongly preferred)

Experience supporting brand strategy, innovation development, and cross-functional decision-making

Strong analytical skills – able to distill key insights from large amounts of data & comfortable with extensive desk research and field research to uncover compelling consumer trends

A clear communicator who provides easy to understand recommendations to internal Marketing- and cross-functional teams

Demonstrated ability to build influence across cross-functional partners and act as a strategic thought leader

A collaborative team player who contributes to a positive, consumer-first, insight-driven culture

Conducts oneself professionally. Approaches others in a tactful manner and treats others with respect and consideration regardless of their status or position

Consistently achieves desired outcomes on time and with a minimum of avoidable errors and issues

Proficiency in Microsoft Office suite