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Lightedge · 2 days ago

Channel Marketing Manager

Austin, TX

Full-time

Onsite

Senior Level

7+ years exp

LightEdge Solutions is developing innovative IT solutions to drive business growth over the next decade. The Channel Marketing Manager will be responsible for driving growth through channel and alliance partnerships by developing go-to-market strategies, supporting demand generation, and enabling partners to succeed.

Cloud ManagementInformation TechnologyInternetWireless

No H1B

Responsibilities

Develop and execute joint go‑to‑market (GTM) plans with channel and alliance partners in collaboration with the Partner Managers

Build co-branded campaigns, joint solution messaging, and partner‑specific value propositions

Coordinate product, sales, and marketing teams to ensure alignment on partner initiatives

Track and report on GTM performance, pipeline contribution, and ROI from partner marketing initiatives

Support partners with tools, content, and resources to drive adoption and revenue growth

Create partner playbooks, sales enablement materials, and training content on Lightedge and joint value propositions

Identify opportunities to expand partner engagement through new programs or incentives

Maintain strong relationships with partner marketing teams and internal stakeholders

Plan and execute co-marketing campaigns including webinars, events, digital programs, and content syndication

Manage MDF (Market Development Funds) requests, approvals, and performance tracking

Optimize partner marketing activities based on data, insights, and pipeline impact

Work closely with the Marketing team (Demand Gen, Product Marketing, Content, and Events) to adapt core campaigns and messaging for channel use

Maintain partner marketing calendars, campaign dashboards, and reporting frameworks

Ensure brand consistency across all partner-facing materials and co-branded assets

Collaborate with the VP of Channel & Alliances on strategic planning and quarterly business reviews

Manage co-branded initiatives and MDF (Market Development Funds) programs where applicable

Qualification

Channel marketing experienceGTM strategyDemand generationCRM proficiencyMarketing automationProject managementRelationship buildingCommunication skills