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TikTok · 2 days ago

Product Manager,Ads Identity- Global Monetization Product and Technology - San Jose

San Jose, CA

Full-time

Onsite

Mid Level

$149K/yr - $246K/yr

4+ years exp

TikTok is the leading destination for short-form mobile video, and they are seeking a Product Manager for Ads Identity to enhance their identity products for monetization. The role involves developing and launching products to improve TikTok's identity graph and collaborating with cross-functional teams to maximize the impact of user identities.

Content CreatorsContent DiscoveryMedia and EntertainmentSocial MediaVideo

H1B Sponsor Likely

Responsibilities

Develop and launch products to improve TikTok's identity graph

Define the vision and strategy, and develop the roadmap for the future of resilient identity products

Define and analyze metrics that inform product strategy and prioritization

Collaborate with cross-functional teams to define goals and objectives that maximize the impact of user identities

Qualification

Ad tech product managementAd techFluency in MandarinFluency in EnglishCross-functional collaborationAnalytical skillsCommunication skillsOrganizational skills

Required

BA/BS degree

4+ years of ad tech product management experience, having taken one or more products through the software development lifecycle from conception to launch

A strong understanding of the ad tech ecosystem with direct experience in one of the following areas: Signals, Identity, Targeting, Attribution, Measurement or Optimization

Proven ability to work cross-functionally in a highly collaborative environment

Excellent communication, organizational, and analytical skills

Preferred

BA/BS degree in Computer Science, Mathematics or Statistics

Experience working in a high-growth, startup environment

Fluency in both English and Mandarin required: the role involves frequent communication with global teams, clients and stakeholders in English-speaking regions as well as Chinese-speaking markets. Proficiency in Mandarin is essential to effectively engage with Chinese-speaking partners, understand cultural nuances, and navigate business transactions in key markets, ensuring smooth cross-cultural collaboration and market expansion

Benefits

Medical, dental, and vision insurance

401(k) savings plan with company match

Paid parental leave

Short-term and long-term disability coverage

Life insurance

Wellbeing benefits

10 paid holidays per year

10 paid sick days per year

17 days of Paid Personal Time (prorated upon hire with increasing accruals by tenure)

Company

TikTok

Glassdoor3.4

TikTok is a short-form video entertainment app and social network platform. It is a sub-organization of ByteDance.

Founded in 2003

Los Angeles, California, USA

10001+ employees

https://www.tiktok.com

H1B Sponsorship

TikTok has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (979)

2024 (601)

2023 (387)

2022 (322)

2021 (133)

2020 (72)