Apply on Employer Site

Ivoclar NA · 2 days ago

Marketing Manager - Technical

Amherst, NY

Full-time

Onsite

Mid, Senior Level

$85K/yr - $85K/yr

5+ years exp

Ivoclar NA is seeking a results-driven marketing professional to join their North America marketing team. The role involves managing the product lifecycle for dental laboratory products, driving growth, increasing brand awareness, and supporting sales teams through strategic marketing initiatives.

3D PrintingDentalManufacturingMedical Device

No H1B

Responsibilities

Create and maintain a safe, secure, diverse, inclusive, engaged, and compliant work environment that empowers employees to achieve departmental and company results

Adhere to the corporate code of conduct

Recruit, select, onboard, and train new employees

Lead and execute performance management activities including DIALOG sessions and performance improvement plans

Foster a high-performance team culture aligned with company values and the quality management system

Demonstrate complete knowledge of the products and their applications in the dental

Own and manage the entire product lifecycle in alignment with North American strategy—from product inception to phase-out

Drive regional product launch planning in collaboration with global business units (GBUs), including timelines, positioning, and readiness across departments

Translate global strategies into actionable regional tactics, considering market dynamics, regulations, and customer needs

Define launch KPIs and track against market adoption and revenue goals post-launch

Develop and manage the annual marketing budget for the SBU, ensuring alignment with business priorities and return on investment (ROI)

Collaborate with Sales, Finance to develop and refine sales forecasts for existing and new products

Monitor financial performance of products (revenue, margin, pricing strategy) and make strategic recommendations for improvement

Analyze the commercial impact of marketing activities and report on key financial indicators regularly

Champion the integration of Voice of Customer (VOC) into product development, launch planning, and ongoing strategy

Lead qualitative and quantitative market research efforts to identify trends, gaps, and growth opportunities

Collaborate with Product Management to bring customer and market insight into global product development processes

Develop customer personas and segment-specific messaging strategies based on VOC data

Work effectively with Marketing Communications to develop and execute campaigns, promotions, digital assets, and literature

Coordinate advertising/media plans and public relations activities for the SBU

Collaborate with the Education department to develop ICDE course content and internal product training programs

Align with Technical Sales teams to develop and implement sales enablement tools and strategies

Present products to customers and provide internal training as the subject matter expert to support sales effectiveness and brand alignment

Engage with external partners, KOLs, and distributors to ensure alignment on product and marketing initiatives

Develop and report on marketing performance metrics, including campaign ROI, lead generation, product sales, and customer engagement

Analyze and report on market research data to identify actionable trends and inform business strategy

Present product and market updates to internal stakeholders, leadership, and external partners as needed

Qualification

Marketing ManagementProduct LaunchesFinancial AcumenMarket ResearchMicrosoft Office SuiteCRM/Marketing AutomationAnalytical SkillsCommunication SkillsInterpersonal SkillsProject Management